Paving the way for efficiency and service innovation

By Jesse Sanchez. 

Software integration and project management advances signal a transformative shift towards efficiency and client service. 

In this episode of Roofing Road Trips® from RoofersCoffeeShop®, host Heidi J. Ellsworth discusses the transformative impact of Roofle’s software on the roofing industry. The discussion features insights from Travis Harvego, CEO and president, and Chris Morris, Partnerships Manager, at Roofle, focusing on the revolutionary advancements of their platform, Roof Quote PRO. 

Travis reflects on the inception of Roofle during the challenging times of 2020. "We started this back in 2020 during the COVID times. We started originally as B2C, so we actually went and sold directly to consumers back in 2020 when we launched it," Travis explains. This initial approach allowed Roofle to understand the consumer demand and refine their software, setting the stage for their pivot to serving contractors directly. 

The core of the discussion centers on the remarkable efficiency and convenience offered by Roof Quote PRO. Chris describes the importance of seamless integration within a contractor’s workflow. " Tech stacks are great, and they want to be disruptive, but really what we think is it's the efficiency tool. And to be able to get it, what we see is typically a failure to launch, meaning hey, I went to a show, I saw you, I bought, but I didn't integrate it into my work process or workflow," says Chris. Roofle’s platform is designed to facilitate this integration, ensuring that contractors can easily adopt and benefit from the software. 

One of the standout features of Roof Quote PRO is its ability to provide instant quotes, a game-changer for both contractors and homeowners. Travis shares a compelling anecdote about a contractor's unexpected success with an older customer. "I was talking to a contractor, and he goes, ‘I normally think of your technology and I'm successful with it, with typically the millennials and a little bit older type generation. The other day I had a 67 year old engineer come through my website and use the technology. The guy you would never think to use this technology came through, and he actually was the easiest customer to deal with, and he bought with me right on the spot,” Travis recounts. 

Roof Quote PRO's integrations with industry-leading tools like EagleView and GAF Quick Measure allow contractors to obtain precise measurements, further enhancing the accuracy of their quotes. The platform also streamlines the ordering process through its partnership with Beacon Building Products, enabling contractors to order materials directly within the software. This holistic approach not only simplifies operations but also ensures that contractors have everything they need at their fingertips. 

Read the transcript or Listen to the full podcast to learn more about Roofle and the RoofQuote Pro 2.0 portal.