Facebook Update!

By Roofing Marketing Pros.

New best practices from Facebook.

Mauricio Cardenal of Roofing Marketing Pros continues to share great advice with RoofersCoffeeShop® this time about his recent trip to learn about Facebook’s new products. Here is what he had to say:

Last week I went to Chicago to attend Facebook’s Agency Expo.  Facebook invited select agencies around the country to educate their partners on their new products and their best practices.  I got to meet a lot of Facebook employees and had the opportunity to ask them direct questions about our campaigns.

It was a great experience overall, and I learned a few new strategies that we will start implementing in our client’s campaigns.  One of the best parts about the event was a workshop that I attended that talked about Facebook’s best practices when it comes to lead generation.

Here are the 5 best practices that Facebook recommends for lead generation:

1. Static+ Video images work the best. This combination of creative, results in a 17% increase in conversions.
2. Highlight the brand early
3. Showcase the product or service- this can work best with actually showing b-roll footage of the actual roof being replaced
4. Get noticed- Facebook calls it thumb-stopping creative- In your images or videos, what do you think will get people to stop scrolling on their News Feed?
5. Provoke & Promote- what emotion can you highlight in your ads

We are still in the infancy stage of the Facebook Advertising program. Google Ads is 7 years older than Facebook ads so it’s a more mature program but also more expensive.

Not many roofing companies are using Facebook ads at this time and the ones that are using Facebook ads haven't had much success.  Conferences like this help us crack the formula on how to implement successful roofing lead generation campaigns on Facebook.

If you want to learn more about how we can start using Facebook Ads for your business then we should talk.

Schedule a free strategy session.

About Roofing Marketing Pros

Roofing Marketing Pros have developed a super effective, unique, and proprietary system that will consistently provide contractors with new commercial or residential clients looking for roof replacement services.   They are laser focused on delivering PROVEN marketing systems that provide you 5-10 X ROI.  Unlike most generalists, Roofing Marketing Pros specialize in a specific type of marketing that puts roofing contractors in front of prospects looking to get their roofs replaced. 

For a digital advertising and marketing approach for roofing businesses that offers the same level of commitment and expertise as roofing contractors offer their clients, Roofing Marketing Pros is the company to talk to by visiting www.roofingmarketingpros.com.