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Sales & Marketing
What’s next for IKO
By Emma Peterson. Check out the exciting marketing strategies, product releases and industry growth that IKO has planned for the rest of 2024! Back at the 2024 International Roofing Expo (IRE), Heidi J. Ellsworth got the chance to sit down and chat with Jack Gottesman from IKO Industries about their ...
8 sales tips to closing
By Centerpoint Connect. Understanding the crucial traits that influence buyer behavior. Buyers look for certain qualities in a salesperson. These qualities, or traits, can significantly influence their decision to buy a product or service. The experts at Centerpoint Connect have compiled a list of key salesperson traits that can lead ...
Financing options for accurate roofing quotes at record speeds
By Dani Sheehan. This comprehensive, integrated service is changing the financing game for the roofing industry. See how you can improve the experience for your sales team and your customers with this digital tool. Among the numerous benefits of Roofle’s Roof Quote PRO™ platform is their latest Contractor Loan Pro, ...
Effortless roofing: The future of sales is virtual
By Dani Sheehan. Uncover the newest features of RoofQuotePro, streamlining the virtual sales process and transforming the way your company interacts with customers. How many times a week do you make online purchases without a second thought? Running low on toilet paper? Add it to your cart and it arrives ...
Using sales metrics to evaluate team performance
By Carroll Consulting Group. Assess sales team performance using fundamental metrics to your advantage. For any company with sales personnel, having a robust set of metrics (KPIs) tailored to everyone is crucial. These metrics should be adjusted according to the salesperson's experience and tenure, with specific metrics for new hires during ...
How to leverage job site protection as a powerful marketing tool
By IKO Industries. Job site protection systems such as the Catch-All protect your clients’ homes and prove your workmanship along the way. The goal for many businesses is to have customers recognize and seek out their services without even talking to a sale representative. In order to achieve ...
Finding your edge in a roofing sales pitch
By Equipter. Differentiating yourself from your competition is crucial to a successful pitch. Find out how the Equipter 4000 can be the edge you need. Before a project starts or you can get on the roof, it’s important to nail your sales pitch. And part of doing that is ...
Providing quality reports that help you close more leads
By Jobba. Building better roof inspection reports strengthens a contractor’s professionalism and sales process, making them more competitive. Communication is key at all levels of the roofing industry, whether it be internal between team members or external with manufacturers, subcontractors and clients. It is well-known that strong customer relationships ...
Incentivizing your sales for success
By Emma Peterson. Learn how to close more leads and grow your business using the right partnership. In episode 3 of the CoffeeCast series, Karen Edwards spoke to Jon Gardner and Caleb Nelson about how contractors can utilize Destination Motivation to grow their businesses. Jon is the head of Owens ...
Revolutionize sales coaching with virtual ride-alongs
By Dani Sheehan. Increase close rates by more than 40 percent when you use Rilla to help you grow your metal business. Sherwin-Williams' MetalVue program stands out as a game-changer in the metal roofing industry, offering manufacturers and contractors a strategic approach to boost their business. A key business and ...
