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Sales & Marketing
Turning education into sales opportunities
By Marco Industries. Why smart businesses are using education as their most powerful sales tool. In a world where customers are more informed — and more skeptical — than ever, the old-school hard sell is quickly becoming a thing of the past. Today’s smart businesses aren’t just pitching products; they’re educating their ...
Boosting sales with smarter data
By Jesse Sanchez. A new era of sales insights for roofing professionals. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth explored the cutting-edge advancements of Ingage Analytics 2.0 with Cody Carnes, an account executive at Ingage. Their conversation unpacks the transformative potential of the updated analytics platform, designed to ...
The secret to winning over the real decision makers
By Marco Industries. Unlocking sales success starts with understanding who truly drives the conversation. When it comes to big-ticket home purchases like roofing, the decision-making dynamic isn’t always what it seems. While you might think your pitch should cater to whoever crunches the numbers, the real influence often lies in the hands ...
Unlocking sales and leadership excellence
By John Kenny, Cotney Consulting Group. Excelling in roofing sales takes more than skills — it’s about strategy and leadership. In the ever-competitive roofing industry, sales and sales management are the engines driving business success. While exceptional craftsmanship and reliable service are important, it’s your ability to sell solutions and lead a ...
Leveraging social proof in sales
By Project Map It. Learn how using reviews, social media and web portfolios can make your customers more confident in choosing you for their next project. In the digital world, the internet is the go-to place for what is called “social proof.” This is the official terminology for the phenomena where people ...
Google is more than a search engine
By IKO Industries. How to use local service ads on Google to make your digital marketing more effective. Classifieds and word-of-mouth have long been the standard for getting your name in front of homeowners in the roofing industry. While these methodologies are still the same today, the digital age has shifted classifieds ...
Maximice su retorno de la inversión con cables para techos de alta calidad
By Dani Sheehan. Los exclusivos cables de alta calidad de Instant Roofer y las herramientas centradas en el propietario agilizan el proceso de techado, reducen la fricción y crean mejores resultados tanto para los contratistas como para los clientes. Los contratistas de techos están navegando por un panorama transformado en el mercado ...
Return on your equipment investment with Equipter
By Emma Peterson. From efficiency to recruiting, using the right equipment and tools can make a huge difference for your roofing company. Technology is continually improving and there is always some new tool on the market. But how do you know if it’s really worth it to get it for your company ...
Maximize your ROI with high-quality roofing leads
By Dani Sheehan. Instant Roofer’s exclusive, high-quality leads and homeowner-centric tools streamline the roofing process, reduce friction and create better outcomes for contractors and customers alike. Roofing contractors are navigating a transformed landscape in today’s market, where connecting with homeowners requires not just sales skills but also a strategic approach. In a ...
Keeping families safe and dry in every season
By Emma Peterson. Learn how roofing contractors can and do spread holiday cheer year-round in their communities through cause marketing. In this new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with her longtime friend and industry leader Charles Antis. Charles is the founder of Antis Roofing ...
