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Sales & Marketing
Video Marketing Excites and Educates Customers
By Karen L. Edwards, RCS Editor. IKO marketing leader Jack Gottesman shares tips on how to implement and improve video marketing. In a recent Roofing Road Trips with Heidi podcast, IKO’s Jack Gottesman joined Heidi for a conversation about video marketing. Jack stressed the importance of creating intriguing video content ...
Educate Your Customers About Roof Damage
By Marco Industries. Protect potential customers by sharing these storm damage prevention tips. Storm season can be financially devastating for homeowners and building owners alike. Giving your customers quality information on how they can protect their roofs from costly storm damage is a powerful way to create a positive and lucrative relationship. ...
Target Roofing & Sheet Metal Takes Sales Training to the Next Level
By Ryan Groth, Sales Transformation Group. Training takes leading roofing company close to 70% close ratio. Let me tell you a quick story about Rast Bryant of Target Roofing. Rast came from the technology world and one day found himself in the roofing industry. He has loved roofing ever since. ...
Optimize Your Business With a Customized Digital Marketing Strategy
By LEVERAGE. Boost online visibility and gain better insight on what’s happening on your website with LEVERAGE. Digital marketing isn’t as simple as designing a website with search engines in mind. In fact, the complexities behind digital marketing should be handled by a proven agency with the time, skills and ...
Despite Hot Weather Forecasts, Cooler Homes Prevail in August
By Metal Roofing Alliance. MRA touts 10 strategies for controlling peak season costs, temperatures (and tempers). Heat waves throughout the U.S. and Canada are showing no signs of abating this month. Stay-at-home recommendations often mean family members are spending more time together all under one roof, causing temperatures—and energy costs—to flare and ...
3 Social Media and Advertising Tips
By Carol Katarsky, CertainTeed. Discover ways to keep your online presence consistent and relevant throughout the pandemic as construction continues to reopen. As the coronavirus pandemic continues, and people are staying at home, now more than ever they are turning to social media for information. Meanwhile, companies are determining the best ...
Long-Term Brand Equity Means Conveying Compassion During These Hard Times
By Leverage. Brands that do good now will be remembered later. Creating content that serves as a resource for clientele is more important now than ever before. Displaying empathy and compassion through your branding lets customers know that the people behind the brand are real too, and feeling the ...
Take Total Control Over Your Sales Process With Leap
By Leap. The possibilities are endless with Leap and your business. All companies operate differently, and their methods for pricing out jobs differ greatly. Leap understands that no two deals are the same, which is why they provide a service that can be custom-tailored to your business. Whatever the job, Leap can ...
Roofing Advertising Reimagined With These Six Tips
By Equipter. Create ads that will make your company stand out from competitors with these recommendations. What is a vital aspect of marketing your contracting business? Roofing advertising. If you’re a new roof replacement company trying to succeed, or if your company is faced with a sea of competition, advertising is one ...
Service Can Stabilize Your Business
By Karen L. Edwards, RCS Editor. Now, more than ever, contractors should be looking at ways to establish predictable revenue. In a recent webinar on RoofersCoffeeShop, David Almario and Scott Keith of Jobba Trade Technologies joined RCS Partner Heidi J. Ellsworth to talk about the important role that service plays in a ...
