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Sales & Marketing
Your Questions on Voice Search, Answered
By Steve Eastlack, Surefire Local. In the voice search world, the customer journey starts with a question. Consumers have moved from browsing and doing basic keyword searches to asking everywhere. What does this mean for local businesses? Simple: you risk losing customers if you’re not answers-ready. But before you become answers-ready, you need ...
Where To Lay the Groundwork For Local Marketing
By Surefire Local. Successful local marketing has always been predicated on how local customers find you. With search becoming increasingly mobile, voice-assisted and hyperlocal, the search journey has shifted from browsing to asking. Your goal as a business owner is therefore to show up and answer questions everywhere your customers are looking. Here’s ...
Three Cases for Metal Roofs
By Lauren White, RCS Reporter. Homeowners share why they switched to metal roofs and the benefits of their new roofs. Editor’s note: Share these stories with your customers who are considering a metal roof, and download the free buyer's guide as support for your sales efforts. Three separate couples decided to replace ...
Facebook Update!
By Roofing Marketing Pros. New best practices from Facebook. Mauricio Cardenal of Roofing Marketing Pros continues to share great advice with RoofersCoffeeShop® this time about his recent trip to learn about Facebook’s new products. Here is what he had to say: Last week I went to Chicago to attend Facebook’s Agency Expo. ...
Want to Grow Your Local Business? Ask Yourself These 5 Questions
By Steve Eastlack, Surefire Local. In business, we have a saying: if you’re not growing, you’re dying. It certainly makes for a cool sound bite, but leaves no room for nuance. The truth is, it’s how you think about and manage growth that’s critical, not just growth itself. If you want to ...
Is Your Team Full of High Performers or Weak Links?
By Lauren White, RCS Reporter. Ryan Groth provides five steps to hiring high performers. The saying, “you’re only as strong as your weakest link,” is still relevant and applies to contractors today. Whether you’re a part of a team or leading one, each person picks up on the other’s energy. Ryan ...
Marketing For Roofing Companies: 4 Unique Strategies
By Roofing Marketing Pros. Marketing for roofing companies is absolutely essential, whether the business works with residential customers, commercial clients or a combination of both. While no amount of marketing will ever replace excellent workmanship, work of the highest quality won’t mean anything if customers don’t know the company exists. Enter marketing, along ...
5 Lessons From Our 'Ultimate Google My Business Workshop'
By Surefire Local. If you missed our recent webinar on Google My Business, you can learn what the five key takeaways were in this blog. Earlier this month, one of our superstar digital marketing strategists, Gabriel Brunk, gave an insightful presentation on Google My Business and how it fits into your overall ...
Create a Referral Program in 3 Steps
By Jobba Trade Technologies. Customer referrals are the most powerful and, at the same time, least costly method of gaining new business. Behind every satisfied customer is a large network of potential new customers. So, how do you access their network and obtain a consistent stream of referrals from your customers? By ...
How To Keep Your Roofing Customers Happy
By One Click Code. One way to instant success in any roofing job is getting to know your customer before you get to the job. Although fixing or replacing your customer’s roof safely and effectively is always the number one priority, it’s also important to take the time to really understand ...
