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Sales & Marketing
Training an Estimator: Four Steps to Success
So you’ve hired a new estimator but they don’t have any experience? What were you thinking? It was too hard to find someone with experience? Yes. Often it is hard. There are advantages and disadvantages to hiring someone with no experience. An advantage is that you have a fresh mind—one that is trainable ...
Important Myth Busters for Metal Roof Sales
By Heidi J. Ellsworth, RCS Partner. 7 metal roofing myths to share with homeowners. When selling metal roofing there can be a lot of questions and more often than not, confusion from homeowners. Here are 7 myths that can easily be busted to help close the deal. Metal roofing is ...
Close More Sales with These 10 Presentation Tips
By Equipter. Reboot your sales presentation and book more projects. Sales are what drive your roofing business. The following tips will help your sales team stand out over the competition and win more jobs. The Roofing Contractor Homeowners Survey found that 36% of homeowners shopping for roofers called three contractors and 17% called ...
How to Have a Successful Next 6 Months of Business
By Kelley Quader, Leap. Although business slowed for many contractors, there are ways to fit 12 full months of work into the remainder of 2020. In April and May, business for home improvement contractors slowed because of the lockdown caused by the coronavirus. Now however, these contractors are seeing a V-curve growth ...
5 Bits of Advice for Your Local Roofing SEO Strategy
By Equipter. Mastering local SEO is a challenge, but it’s not as complicated as it seems. You already outrank your competitors in terms of customer satisfaction. If you’re looking to outrank them in online search, polish your roofing marketing with a solid local roofing SEO strategy. Businesses use local search engine optimization (SEO) ...
25 Topics for Your Roofing Blog
By Equipter. Your roofing blog should be packed with posts that add value for your prospects and current customers. Whether you’re looking to start a roofing blog for your marketing strategy or searching for new ideas for your existing blog, get a boost with this handy list of 25 roofing blog ideas. You’re ...
Avoid These Mistakes in Your Marketing Strategy
By Lauren White, RCS Reporter. What NOT to do if you want your company’s marketing to dominate. In today’s media-driven world, effective marketing is crucial. Marketing helps spread the word about your business, services, and what you stand for. Now more than ever, it’s important for a company’s marketing to ...
4 Tips to Enhance Your Roofing Website
By Equipter. A roofing website is one of the most valuable tools for drawing in new business and building your company’s bottom line. Most people–92%–don’t make a purchase on a website during their first visit. Your site exists to provide info on your company and increase your credibility among your target ...
Don’t Wait for the Phone to Ring, Generate Service Work with Annual Agreements
Let your roofing company enjoy regular, recurring revenue through service contracts. By putting service agreements in place with your customers, your roofing company will enjoy regular maintenance, inspections and emergency response work that keeps your crews busy and brings in predictable revenue. There’s a good reason why all kinds of service businesses ...
How to Get Your Roofing Company in the News
By Karen L. Edwards, RCS Editor. Owens Corning contractor featured on news following destructive storms. Indianapolis was hit by severe storms in April that left homeowners unsure of what to do during the pandemic. We have written before on RoofersCoffeeShop that Mother Nature doesn’t know that there is a pandemic causing most ...
