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Sales & Marketing
Business Championships
By Lauren White, RCS Reporter. Increase team productivity and create a winning environment by implementing end-of-the-year incentives. The idea of “defining the championship” came to Ryan Groth, the founder of Sales Transformation Group, Inc., while in Washington, D.C. He was there for the celebrations of the Washington Nationals winning the Major ...
Building Your Local Marketing Budget
By Steve Eastlack, Surefire Local. The digital revolution has expanded our reach to all corners of the globe, but local still reigns supreme. Search engine and social media users continue to prioritize local results, which promise greater relevance and convenience. This is true not only in service-oriented industries but also in retail ...
Equipter Remodels Brand Promise for Roofers in New Marketing Center
New Roof No Mess® opens doors for roofing contractors. Professionalism is one of the keys to success in the roofing industry, made of a clean, honest image and top-notch service. Equipter, LLC is always looking for new ways to help contractors enhance that image. The company’s most recent development, the Equipter ...
How to Improve Your Google Reviews
By LEVERAGE. Everything you need to know about how to improve your business's Google rating. Are you struggling to improve your business’s online rating despite providing exceptional service? Unsure of how to acquire Google reviews, or how to increase your Google rating? Maybe you need consumers to leave positive reviews? In our ...
Getting Started With Your Local Marketing Strategy
By Steve Eastlack, Surefire Local. Local marketing is the ultimate lead generation strategy for local businesses (i.e. those who get a majority of their customers from within a 75-mile radius). It’s making sure that anything you do, both on and offline, promotes your business in a way that encourages members of your ...
How to Win on Google
By LEVERAGE. Hopefully, Google is a significant component for your 2020 marketing. If it isn't, I suggest getting started so that you can begin the year strong. There are three key elements to winning on Google in 2020. Convince Google that you’re the authority in your market by consistently publishing high-quality content ...
3 Tips for Powering Through the Roofing Sales Slump
By Equipter. It’s not easy selling new roofs when the old are covered in snow. Full roof inspections can’t take place, so it’s impossible to get an accurate estimate. Not to mention the last thing on homeowners’ minds over the holidays is roof replacement. How, then, can you power through this roofing sales ...
Surefire Local Launches New, All-in-One Local Marketing Platform
By Steve Eastlack, Surefire Local. With its next-generation product, Surefire Local Marketing Platform, Surefire Local sets out on a mission to simplify online marketing so local businesses can grow profitably. Surefire Local Aims to Simplify Online Marketing We’re a software company that helps local businesses manage their online marketing presence in one place. ...
How to Have a Focused Offense in Your Business
By Lauren White, RCS Reporter. Discover what you can learn from watching football and how you can apply it to your business. With football season in full swing, Ryan Groth, the founder of the Sales Transformation Group, shares, “...it’s time to see offenses in the NCAA or NFL go up against some ...
Who Likes Member Benefits?
By Lauren White, RCS Reporter. Sales Transformation Group offers WSRCA members $1,000 off sales coaching. The Western States Roofing Contractors Association (WSRCA) is dedicated to helping contractors’ businesses thrive. For this reason, they offer numerous member benefits that provide assistance to contractor members so they can operate their businesses successfully and ...
