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Sales & Marketing
How to Get Your Roofing Company in the News
By Karen L. Edwards, RCS Editor. Owens Corning contractor featured on news following destructive storms. Indianapolis was hit by severe storms in April that left homeowners unsure of what to do during the pandemic. We have written before on RoofersCoffeeShop that Mother Nature doesn’t know that there is a pandemic causing most ...
JobNimbus is a Roofer’s Dream Business Application
By Lauren White. This easy-to-use app can save you time, money, and headaches. Not only am I learning about roofing and the technical terms associated with it through working as a freelance writer for RoofersCoffeeShop®, but I’m learning what it takes to manage a roofing company. I’ve grown up in the ...
How to Continue Driving Revenue During the COVID-19 Pandemic
By LEVERAGE. As a business owner, one of your primary goals right now should be to find ways to continue driving revenue during the pandemic. Your business needs cash flow, and while you can certainly borrow, you’ll have to pay that money back at some point. As we may be headed for ...
Optimizing Your Online Presence for a Seamless User Experience on All Devices
By LEVERAGE. Brands often create content strategies that cater to specific devices and their expected user behavior. Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or should brands provide content that caters to the user regardless of their device? Seamless experiences ...
Prospecting Tips for Growing Your Business in the Age of the Coronavirus
By Satta Sarmah Hightower. The COVID-19 pandemic has transformed how we live, work, and interact. Social distancing is now the norm, which means businesses must find new ways to engage customers. However, you can still nurture leads and hold consultations while following recommended distancing practices. You just have to be creative in your ...
Why a Mobile-friendly Website is Essential to a Successful SEO Strategy
By LEVERAGE. Surprisingly, many organizations still don’t have mobile-friendly websites despite there being over 5 billion unique mobile subscribers worldwide. Usually, they are reluctant to invest because they lack resources or don’t see the value. If your organization falls into this category, and you would like your brand to remain relevant on ...
Top 11 Local Marketing Challenges for Small Businesses (And How to Overcome Them)
By Steve Eastlack, Surefire Local. Small business owners have to deal with many unique challenges when trying to showcase their business in today’s competitive market. Join us as we go over some of the most common marketing problems small business owners face, as well as expert tips and resources to fight back. Challenge ...
John DeRosa of SRS Offers Advice on Sales Tips to Keep Your Business Moving
By Heidi J. Ellsworth, RCS Partner. SRS commits to ongoing education to deal with the coronavirus with multiple webinars. As the coronavirus continues to impact communities, SRS Distribution’s highest priority is the safety of their employees, customers and communities they serve. John DeRosa, Director of Training and Customer Experience ...
Why Focus on a Yelp Marketing Strategy For Your Local Business?
By Steve Eastlack, Surefire Local. Yelp is so much more than just a review site. It shows actual consumer experiences, helps people discover local businesses and allows these same businesses to engage with potential clients. As one of the most visited sites in the country, with close to one hundred million monthly ...
5 Steps to Help Your Business Thrive in a Time of Economic Uncertainty
By LEVERAGE. With the spread of the coronavirus (COVID-19), you are not only responsible for your personal health and the health of your loved ones, but also for the health of your business. With the U.S. economy potentially headed for a recession, the country is in a severe state of economic uncertainty, ...
