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Sales & Marketing
How to Start (or Grow) a True Service Department (Part 5 &6)
By Greg Hayne, Roof Management. Part 5 – Just What Is “Great Service?” Last issue we established that “Great Service” and “Great Communication” are essentially the same thing. We gave you a couple of simple suggestions that will make a difference in your company and that everyone can and should implement. Here ...
Make Sales Predictable and Transform Your Business
By Colin Sheehan, RCS Reporter. Investing in sales education could increase your close rates by 70%. Sales Transformation Group (STG) is known for their commercial sales clients who are looking to grow within a B2B (business to business) sales model; however STG does more than that. They also work in residential sales ...
Strategies for Successfully Converting Qualified Leads
By LEVERAGE. Are you driving a lot of qualified leads that don’t seem to be converting? Here’s a likely reason why. Do you find yourself wondering why some of your qualified leads are not converting? If you are using the same sales strategy for bottom funnel leads as you do for top ...
Soaring Temperatures Provide Opportunities to Connect With Customers
By Marco Industries. Stay in contact with previous clients and reach prospective customers by sharing helpful information. The recent heatwaves provide contractors with an opportunity to improve customer outreach and establish their brand as trustworthy and customer-centric. By regularly providing helpful information to customers you can stay relevant and increase ...
Technology Focuses Your Marketing Efforts
By Karen L. Edwards, RCS Editor. TAMKO teams up with Lead Scout to help contractors target their marketing efforts and win more jobs. Lead Scout is an easy-to-use canvassing app that lets your sales team hyper-focus on homeowners and the issues you see with their roof. Here is how it works: Use the mobile ...
Create a Roofing Business Card That Works
By JobNimbus. The extra help from a quality business card can help you close tough deals. Instead of getting discouraged by the current state of the world, look for opportunities to invigorate your business. Small revisions, like re-vamping your business cards, can make genuine differences in the way your company continues to ...
3 Ways to Get More Roofing Leads
By Equipter. Looking to increase your roofing leads but not sure where to begin? The road to success comes down to one simple word: Basics. Simply knowing the basics and doing them well is all it takes to construct a sturdy foundation for success. But what are the basics? Prioritize these three ...
Reach New Customers With Social Media Marketing
By Jobba. Effectively marketing on Instagram can dramatically boost business, here’s how. Instagram is one of the most popular social media sites today. It is especially present with younger generations, however, older generations have taken to the platform as well. While it has a reputation as a celebrity tool and site for ...
From Estimators to Salesmen
By Lauren White, RCS Assistant Editor. Craig and Brett saw an instant return on investment when they invested in Sales Transformation Group and in themselves. Craig Martin and Eagle Concrete, a commercial contractor, bought into Sales Transformation Group (STG) and immediately saw results. Prior to working with STG, Craig and his ...
5 Tips for Roofing Contractors to Strengthen Their Digital Marketing Efforts
By TAMKO. Revamp your marketing and leap into the future with enhanced digital marketing. During these changing times, many contractors are focusing on boosting their marketing strategies, as several recent surveys, including one TAMKO conducted, have shown this to be the case. Contractors are meeting the challenges of the current ...
