Sales & Marketing
Overlooked Sales Metrics Every Business Should be Tracking
By Ingage. Tracking a variety of sales metrics can give your company a leg-up on competitors. If done properly, it can be very effective. Measuring a company’s success may seem like a fairly straightforward task — you look at how much revenue and income the company is bringing ...
Shout Your Company Brand From the Rooftop
By Heidi J. Ellsworth. Did you know that there are many opportunities to market your company from the rooftop? As a steep-slope roofing contractor, you have the opportunity to work with underlayment manufacturers and have your logo custom printed on your underlayment of choice. However, when it comes ...
The One Tool You Need to Increase Your Roofing Orders
By Anne Purcell, AccuLynx. Here are three ways AccuLynx helps contractors boost sales. The roofing industry is rapidly growing out of the traditional hand and spreadsheet estimates. If you are looking to win more jobs, you need a software solution that can handle the increased workloads and will scale ...
What to Do About Longer Sales Cycles
By Ingage. Buyers are becoming more uncertain, slowing down the sales process. How can salespeople overcome this? There are many potential factors that disrupt the sales process. Customers have differing biases, personalities, resources and capacities. Depending on customers’ brand loyalty, the sales cycle could easily be interrupted. External factors even ...
Maximize Your Referral Count by Avoiding These 3 Mistakes
By Kathryn Brill, Acculynx. Avoid these mistakes to ensure your roofing business runs successfully. Did you know that a referred customer is four times more likely to make a purchase than other consumers. Having referrals also indicates an increase in popularity — if more people know your business, you’ll inevitably ...
Master Your Marketing Skills by Attending This Panel!
By Evelyn Witterholt. Learn how you can market your company successfully at this upcoming panel at the RCAW Tradeshow. Tradeshows are one of the best ways to gain valuable insight into running a successful business. Not only are they a great way to network with other businesses, but they also ...
What are Some of the Things to Consider When Incorporating Gutters into Sales?
By John Kenney, Cotney Consulting. Ready to incorporate gutters into your sales? Read these tips! One of the first things you will need to consider is whether you set up a new legal entity or add a division to your existing company. Setting up a new stand-alone company does require more work ...
How to Successfully Sell Preventative Maintenance
By Cass Jacoby. An upcoming RLW teaches you how to diversify your company and expand into new markets that promise steady cash flow and better customer relationships. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, ...
Texting is the Key to Winning More Jobs
By Michelle Mittelman, AccuLynx. How AccuLynx’s integrated text messaging can help you shorten your sales cycle. Texting can be a powerful tool to grow your company. In fact, a recent AccuLynx study showed that contractors who use its integrated messaging features had about 27% shorter average project duration and a 26% ...
The Pricing Strategy That Can Help You Differentiate Your Services
By Corey Mann, Leap. How to integrate Good-Better-Best Pricing into your company. Are you looking for ways to bridge the gap between you and your customers? Allow us to introduce you to Good-Better-Best pricing. With this powerful approach to pricing, you can not only better define your services, but ...
