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Sales & Marketing
Marketing Research – Do Yours at the International Roofing Expo
By Heidi J. Ellsworth, HJE Consulting Ideas, strategies and what to look out for as you walk down the IRE show floor. For many of you, you may be reading this on an airplane to Las Vegas, Nevada for the 2021 International Roofing Expo® (IRE). Several times, I have had ...
The 9 Steps of the Hail-Damage Sales Process
By HOVER. Learn the ins and outs of restoration jobs with Adam Bensman and HOVER. Storm season is among us and if you’re an exterior contractor, you know how big of an asset it is to know the ins and outs of restoration so you can confidently service damaged ...
Psychological Sales: The Anchoring Effect
By Colin Sheehan, RCS Reporter. What is the anchoring effect? And how can you use it to increase sales in your business? Cognitive psychologists Daniel Kahneman and Amos Tversky first discovered what they called the anchoring effect, or anchoring heuristic, back in the 1960s. It is among a collection ...
This Free Resource Will Help Close Sales
By MARCO Industries. This buyers guide makes it easy to teach your customers the benefit of choosing a metal roof. When it comes to convincing a future customer that a metal roof is the best option for them, you want to have supporting materials ready for them. You should ...
A Contractors Guide to Social Media
By HomeAdvisor powered by Angi. Detailed social media marketing tips and how to use social media to win more jobs. As a contractor you are an invaluable resource for home improvement, social media can help you share this expertise with the world. Social media provides the opportunity for you ...
6 Effective Tips to Upgrade Your Roofing Sales Pitch
By Equipter. Integrate these six things into your presentation to close more sales. Your roofing sales pitch is probably pretty stellar. But that doesn’t mean you shouldn’t be seeking for ways to improve. Nail these strategies into your sales pitch for a solid, memorable presentation that leaves your prospect ready ...
Take Your Business to the Next Level With Grow With Groth Weekly Webinars
By Cass Jacoby, RCS Reporter. Watch expert Ryan Groth’s YouTube channel for key insights in growing your contracting or trades business into a high-performing sales organization. Sales Transformation Group’s Ryan Groth guides you through an eight-day journey full of stories, insights and helpful perspectives that will help you grow your ...
5 Ways to Keep Up With Online Marketing in Peak Roofing Season
By Equipter. This quick checklist will help you maintain an up-to-date online presence and show you are an engaged roofing professional. Marketing is vital to your contracting company making a great first impression and winning jobs. Even in the height of busy season, make sure you’re providing homeowners with the ...
Six Qualities Homeowners Look for in a Roofer and How to Achieve Them
By Equipter. Being a professional residential roofer is easy: just deliver what your customer wants! But how do you know what homeowners want? Get into the mindset of your ideal customer. If you’re a homeowner, think about what you would appreciate in a roofing contractor, how you’d like to be treated. Then ...
Ensure Profitability Through Estimation
By Paul Atherton, business coach and engineer, Breakthrough Academy. Learn these four key elements and enjoy successful communication with your customers and employees. Most business owners and entrepreneurs have found themselves in situations where they spent valuable time addressing issues that could’ve been avoided through proper planning and communication. The problems caused ...
