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Sales & Marketing
Landing Leads Through Data-Driven Decisions
By Colin Sheehan, RCS Reporter. Estimating Edge CEO Adam Oaks discusses the data behind Q1 of 2021 and how contractors should prepare for a more competitive industry. Adam Oaks has worked in the construction industry for his entire career and has over 20 years of experience with high-growth, venture-backed technology ...
5 Tips for Your Roofing Sales Team to Set a Solid Foundation
By Equipter. Close the deal easily by making sure your salespeople are doing these five things. It takes more than a good attitude and a smile to shine in roofing sales. If you want your company to thrive, you need to exceed homeowners’ expectations before you seal the deal. ...
Grow with Groth Weekly Webinars Continue to Offer Great Insights
By Cass Jacoby, RCS Reporter. Expert Ryan Groth shows you how to transform your contracting or trades business into a high-performing sales organization in these videos. Sales Transformation Group's Ryan Groth has a weekly webinar full of nuggets of wisdom and helpful perspectives that will help you grow your ...
3 Ways to Build a Digital Brand as a Roofing Contractor
By PABCO®. Here are simple and inexpensive ways to make your business more visible online and win additional business. Having a solid digital media presence for your business doesn’t have to be a capital investment in lead services or paid ads. You can create a reliable digital brand on your ...
How Eagle Concrete Drastically Increased Their Sales in Only 18 Months
By Cass Jacoby, RCS Reporter. Learn how these subcontractors’ sales and bids jumped to $20 million in the short period of time they worked with Sales Transformation Group. Craig Martin and his fellow associate Brett used to rely on their "bid it and forget it" model to make sales, basically ...
Marketing Research – Do Yours at the International Roofing Expo
By Heidi J. Ellsworth, HJE Consulting Ideas, strategies and what to look out for as you walk down the IRE show floor. For many of you, you may be reading this on an airplane to Las Vegas, Nevada for the 2021 International Roofing Expo® (IRE). Several times, I have had ...
The 9 Steps of the Hail-Damage Sales Process
By HOVER. Learn the ins and outs of restoration jobs with Adam Bensman and HOVER. Storm season is among us and if you’re an exterior contractor, you know how big of an asset it is to know the ins and outs of restoration so you can confidently service damaged ...
Psychological Sales: The Anchoring Effect
By Colin Sheehan, RCS Reporter. What is the anchoring effect? And how can you use it to increase sales in your business? Cognitive psychologists Daniel Kahneman and Amos Tversky first discovered what they called the anchoring effect, or anchoring heuristic, back in the 1960s. It is among a collection ...
This Free Resource Will Help Close Sales
By MARCO Industries. This buyers guide makes it easy to teach your customers the benefit of choosing a metal roof. When it comes to convincing a future customer that a metal roof is the best option for them, you want to have supporting materials ready for them. You should ...
A Contractors Guide to Social Media
By HomeAdvisor powered by Angi. Detailed social media marketing tips and how to use social media to win more jobs. As a contractor you are an invaluable resource for home improvement, social media can help you share this expertise with the world. Social media provides the opportunity for you ...
