Sales & Marketing
Balancing Price and Value in Your Sales Strategy
By Ingage. Find the perfect balance in your valuation of your services with these tips from Ingage. It’s important to carefully consider the pricing of a product or service in order to maximize profits while still remaining competitive when closing a sale. Striking the right balance between pricing ...
Essential Considerations for Roof Maintenance
By HomeShield Roofing & Exteriors. When it comes to maintaining a roof, here’s why annual inspections are key. Editor’s note: The following information can be used to share with your customers on why they should maintain their roofs. Last year’s storm season brought quite a bit of damage to roofs ...
The Endlessly Important Need for a Strong Online Presence
By Cayden Wemple. Yellow Pages have gone the way of the dodo, and boosting your online presence is a necessity. There’s no way around it- in an increasingly online world, your business needs to have a solid online presence. Having assets like great SEO and an interesting blog ...
Overlooked Sales Metrics Every Business Should be Tracking
By Ingage. Tracking a variety of sales metrics can give your company a leg-up on competitors. If done properly, it can be very effective. Measuring a company’s success may seem like a fairly straightforward task — you look at how much revenue and income the company is bringing ...
Shout Your Company Brand From the Rooftop
By Heidi J. Ellsworth. Did you know that there are many opportunities to market your company from the rooftop? As a steep-slope roofing contractor, you have the opportunity to work with underlayment manufacturers and have your logo custom printed on your underlayment of choice. However, when it comes ...
The One Tool You Need to Increase Your Roofing Orders
By Anne Purcell, AccuLynx. Here are three ways AccuLynx helps contractors boost sales. The roofing industry is rapidly growing out of the traditional hand and spreadsheet estimates. If you are looking to win more jobs, you need a software solution that can handle the increased workloads and will scale ...
What to Do About Longer Sales Cycles
By Ingage. Buyers are becoming more uncertain, slowing down the sales process. How can salespeople overcome this? There are many potential factors that disrupt the sales process. Customers have differing biases, personalities, resources and capacities. Depending on customers’ brand loyalty, the sales cycle could easily be interrupted. External factors even ...
Master Your Marketing Skills by Attending This Panel!
By Evelyn Witterholt. Learn how you can market your company successfully at this upcoming panel at the RCAW Tradeshow. Tradeshows are one of the best ways to gain valuable insight into running a successful business. Not only are they a great way to network with other businesses, but they also ...
What are Some of the Things to Consider When Incorporating Gutters into Sales?
By John Kenney, Cotney Consulting. Ready to incorporate gutters into your sales? Read these tips! One of the first things you will need to consider is whether you set up a new legal entity or add a division to your existing company. Setting up a new stand-alone company does require more work ...
How to Successfully Sell Preventative Maintenance
By Cass Jacoby. An upcoming RLW teaches you how to diversify your company and expand into new markets that promise steady cash flow and better customer relationships. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, ...
