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Sales & Marketing
The Secret to Bringing Old Leads Back to Life
By Dave Yoho for International Roofing Exo (IRE). How to identify and revive leads while preventing more from showing up DOA to your company. The lifespan of a lead is an important tool to help evaluate if a job is worth pursuing. It’s worth probing into what created a lead. While many ...
Stand Out From the Rest by Promising Solutions
By ABC Supply. What is a value proposition? And how can contractors create one to sell more roof solutions to more customers? Simply put, a value proposition promises your customers value. It is not a slogan or tagline, but a method that can help you communicate to customers the ...
Marketing and Recruiting for the Next Generation
By Heidi J. Ellsworth, HJE Consulting. If you’re interested in long-term business success, learning about the up and coming generation is of vital importance. Marketing today is not just about customers. Branding, a large part of marketing, is important for employees, families of employees, investors or potential investors and ...
What Defines a Successful Contractor?
By Chris Stahl, Leap. Learn what kinds of informational reports are used by the most successful contractors to grow their business. In a webinar hosted by Leap, and now available to watch on demand, Roofing & More, Inc. founder, Kyle Hoffman speaks on behalf of re-inventing businesses to better meet ...
How to Create an Unforgettable Homeowner Experience
By Kelley Quader, Leap. Listen in as we discuss methods that will improve your ability to cultivate lasting customer relationships. With all the roofing information homeowners could ever want or need available at their fingertips, creating personalized experiences for each homeowner is crucial for long-term roofing business success. Homeowners are ...
Sales Tools You’ve Been Looking For
By Sales Transformation Group. Find all you need below to boost your inside contracting sales and to help get your salespeople started. If you are looking to kick-start your sales team or make your current sales process more efficient and successful, look no further. Below are some simple tips and quality resources ...
How to Win More Insurance Restoration Roofing Jobs for 2021
By AccuLynx. Simplify the process of getting more jobs by focusing on timely follow-up, great customer service and expanding your network. When growing your roofing business and increasing sales, it’s essential to continually learn new tools and tactics to break into the new areas like insurance restoration work. Creating innovative ...
How to Get More Google Reviews for Your Roofing Company Automatically
By SSA. Positive reviews from satisfied clients is one of the fastest ways to boost your reputation and promote your services. Reviews and Testimonials, especially Google and Facebook reviews give your roofing business authority and help your prospective clients to put more trust and confidence in your services. Getting positive reviews from ...
Marketing Experts Share Their Strategies On-Demand
By Leap. Are your sales and marketing teams working together? If not, chances are good you’re losing money. RoofersCoffeeShop® partner, Heidi J. Ellsworth and RoofersCoffeeShop editor, Karen L. Edwards came together to provide an informative webinar about building a successful marketing strategy. This webinar is available to watch on-demand and incorporates a ...
5 Strategies for Staying Busy This Winter
By Equipter. Cold temperatures don’t have to freeze your business. Learn how to take advantage of the winter lull and increase your profits. For many roofing contractors, the winter months mean fewer jobs, which often leads to a loss in profits and can even lead to the need for ...
