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Sales & Marketing
3 Unique Ways to Digitally Market Your Roofing Business
By Equipter. Looking for ways to market your roofing business online to homeowners outside of Facebook? It’s a big world out there when it comes to digital marketing options targeting homeowners. While Facebook certainly brings in a good deal of clicks, there are plenty more digital marketing options that can ...
How to Increase Website Traffic With Google My Business (Part 2)
By Raise the Rank. Grab Google’s attention, use Google messaging to contact leads and prospects and get more reviews to grow your business. Editor’s note: The article that follows is part two of a series that describes a variety of techniques made for contractors to increase their roofing company’s online ...
How to Increase Website Traffic With Google My Business (Part 1)
By Raise the Rank. Improve your online reputation and grow your businesses’ presence online with these advanced Google tips. Editor’s note: The article that follows is part one of a series that describes a variety of techniques made for contractors to increase their roofing company’s online presence and make more ...
5 Tips to Market Your Business
By Sarah Schaffer, Sashco. Add value and legitimize your business to top prospects by employing this marketing advice. Marketing is hugely important to a business. Not only does it help develop relationships between your business and the customer, marketing can help you build and maintain your company's reputation. This ...
Landing Leads Through Data-Driven Decisions
By Colin Sheehan, RCS Reporter. Estimating Edge CEO Adam Oaks discusses the data behind Q1 of 2021 and how contractors should prepare for a more competitive industry. Adam Oaks has worked in the construction industry for his entire career and has over 20 years of experience with high-growth, venture-backed technology ...
5 Tips for Your Roofing Sales Team to Set a Solid Foundation
By Equipter. Close the deal easily by making sure your salespeople are doing these five things. It takes more than a good attitude and a smile to shine in roofing sales. If you want your company to thrive, you need to exceed homeowners’ expectations before you seal the deal. ...
Grow with Groth Weekly Webinars Continue to Offer Great Insights
By Cass Jacoby, RCS Reporter. Expert Ryan Groth shows you how to transform your contracting or trades business into a high-performing sales organization in these videos. Sales Transformation Group's Ryan Groth has a weekly webinar full of nuggets of wisdom and helpful perspectives that will help you grow your ...
3 Ways to Build a Digital Brand as a Roofing Contractor
By PABCO®. Here are simple and inexpensive ways to make your business more visible online and win additional business. Having a solid digital media presence for your business doesn’t have to be a capital investment in lead services or paid ads. You can create a reliable digital brand on your ...
How Eagle Concrete Drastically Increased Their Sales in Only 18 Months
By Cass Jacoby, RCS Reporter. Learn how these subcontractors’ sales and bids jumped to $20 million in the short period of time they worked with Sales Transformation Group. Craig Martin and his fellow associate Brett used to rely on their "bid it and forget it" model to make sales, basically ...
Marketing Research – Do Yours at the International Roofing Expo
By Heidi J. Ellsworth, HJE Consulting Ideas, strategies and what to look out for as you walk down the IRE show floor. For many of you, you may be reading this on an airplane to Las Vegas, Nevada for the 2021 International Roofing Expo® (IRE). Several times, I have had ...
