Sales & Marketing
16 Common Causes of Roofing Businesses Going Under
By Briquelle Simpson, JobNimbus. Here are 16 areas your roofing company should stay on top of if you want to survive in the industry. The roofing industry is booming, and it’s also quite competitive. If you don’t stay on the track to success, you can easily fall off. But how ...
Slow and Steady Wins the Marketing Race
By Michelle Miller, Creativate. With everything going on in your roofing company, it can be tempting to rush through your marketing. Here’s why good marketing requires patience. Turning a profit in your roofing business might feel like a sprint to the finish line. When it comes to marketing, you might ...
Does Your Roofing Company Need a Sales Team? - Part 1
By MaryBeth Carroll, Carroll Consulting Group. The right answer is Yes! In the highly competitive world of roofing services, a skilled salesperson can make a significant difference between a roofing company's success and struggle. While exceptional roofing craftsmanship and quality products are essential, the importance of a dedicated salesperson cannot be underestimated. ...
Back to Basics: How to Build a Solid Roofing Sales Strategy
By Adam Cabrera. In today's competitive business climate, aligning your marketing and sales efforts is paramount for effective lead conversion. In a recent episode of Roofing Road Trips, Heidi J. Ellsworth visits with Pam Torrey, director of marketing at Ingage. During the conversation, they explored the ways sales strategies ...
Roofing Expert Tips on Profitability, Recruitment and Leadership Training
By Adam Cabrera. Goal setting during these reviews provides employees with a clear career path, contributing to their motivation and job satisfaction. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Richard Carroll, co-founder of the Carroll Consulting Group, to talk about the secrets ...
The Psychology of Selling in the Roofing Industry: Why People Buy
By John Kenney, Cotney Consulting Group. If you're a roofing contractor, understanding the motivations behind your customer's decisions can elevate your sales and service delivery. When it comes to the intricacies of sales, Brian Tracy's "The Psychology of Selling" is considered one of the paramount resources in the world. Dive into chapter ...
Modern Times Call for Modern Sales Presentations - Part Two
By Ingage. Sales teams are ditching the old playbook by automating tasks. In Part One, we went over the new normal of sales and the shift we have seen and experienced to fully embracing digital means to communicate, purchase, sell and more. In Part Two we will dive into ...
Implement These 4 Strategies to Generate More Leads
By LMH Agency Learn how you can invest in the future of your business and draw in more customers. We hear agencies say all the time that they’re going to help you get more leads. But HOW is this actually done? How can you be sure your automations ...
The Real Deal on Sharing Roofing Content that Works
By LMH Agency. The importance of sharing your roofing content and how to use it to improve your marketing reach. Feeling like you need to reinvent the wheel to market your company? Does making content feel terrifying and like no one will care? We encourage you to think again. ...
Growing With the Roofing Industry for a Better Tomorrow
By Justin Shirley, RCAW. As our industry stands on the precipice of change, we must prepare for future generations through sustainability and ingenuity. The roofing industry is not only about today but also tomorrow and creating a more sustainable and diverse field. To prepare for tomorrow, we must come together ...
