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Expert Conversations

TRA From concept to reality

From concept to reality

By Emma Peterson. Learn about the development of snow retention software that will make these engineered solutions more accessible. At the 2024 International Roofing Expo, SRS Distribution sponsored the RoofersCoffeeShop® sound stage! During the show, Heidi J. Ellsworth hosted Ben Anderson and Mindy Dalhquist from TRA Snow and Sun. Mindy is ...


Sika It’s prime time for Sika!

It’s prime time for Sika!

By Emma Peterson. From waterproof coats to conductive primers, Sika is developing the future of liquid-applied membranes. While at the 2024 International Institute of Building Enclosure Consultants (IIBEC) convention in March, Heidi J. Ellsworth got the chance to talk to Sean Fraker of Sika Corporation. Sean was excited about the ...


Tremco Roofing with pride

Roofing with pride

By Emma Peterson. Celebrate pride month by checking out what this amazing panel of LGBTQ+ industry professionals have to say about authenticity in the industry. In this Coffee Conversations sponsored by Tremco WTI, RoofersCoffeeShop® celebrates pride month! Join Megan Ellsworth as they host Maureen Greeves and Justin Ray of Tremco, ...


Ruby Durable foundations for a career in roofing

Durable foundations for a career in roofing

By Dani Sheehan. Learn from John Chan as he highlights his unique blend of technical expertise and interpersonal skills that have allowed him to excel in the industry. The Stories from the Roof podcast celebrates the incredible people working in this industry and helps educate and inform others by sharing ...


Jobba Transforming customer relationships through technology

Transforming customer relationships through technology

By Dani Sheehan. Learn from leading roofing contractors across the country as they discuss their journey with software and how they delight their customers. In episode 3 of our multi-part CoffeeCast, Heidi J. Ellsworth and Karol Weyman from Jobba Trade Technologies sit down with Alex Knoll of Mattco Roofing to ...


Mule Hide Living life on the edge

Living life on the edge

By Emma Peterson. Edge metal is the key to building a safe and secure roofing system. Learn why it’s so important and how to pick the right product for your job. In this RLW webinar, Heidi J. Ellsworth hosted Nick Musel and Hank Booney of Mule-Hide Products to talk about ...


SOPREMA Pulse of the Industry

Keeping a finger on the pulse of the industry

By Emma Peterson. In a competitive field, learn how RESISTO sets themselves apart from the crowd. Standing out in the construction industry can be difficult given the number of competitors on the market. But RESISTO, a division of SOPREMA, has held their place since the 1990s. In this episode of ...


LIRA Breaking Barriers and Overcoming Challenges

Breaking barriers and overcoming challenges

By Emma Peterson. Learn how staying curious and always seeking out more knowledge guided Susi Batista to found LIRA. In this episode of Roofing Road Trips®, Megan Ellsworth meets one of the founders of Latinos in Roofing Associated (LIRA), Susi Lee Massey Batista, about breaking barriers in a traditionally male-dominated ...


Armored Roofer of the Month June 2024

Armored Roofing is the June R-Club Roofer of the Month!

By Adam Cabrera. With a legacy spanning nearly seven decades, Armored Roofing continues to raise the bar for excellence in the roofing industry. For the June 2024 Roofer of the Month podcast, we’re shining the spotlight on Armored Roofing based in Wichita Falls, Texas. Family owned and operated, the company ...


Tremco Blazing a trail POTW

Blazing a trail for women in sales

By Emma Peterson. Hear how Desiree Huff has climbed her way up the sales ladder through a passion and determination to always be learning something new. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Desiree Huff, Tremco’s regional sales manager, to talk about stepping into ...


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