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Expert Conversations
Blazing a trail for women in sales
By Emma Peterson. Hear how Desiree Huff has climbed her way up the sales ladder through a passion and determination to always be learning something new. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Desiree Huff, Tremco’s regional sales manager, to talk about stepping into ...
Slipping into the role of leader in snow retention
By Emma Peterson. A few questions snowballed Terry Anderson into his role as a leader in the snow retention sector and now he and his sons are pushing the technology forward. The roofing industry is full of family-owned businesses like TRA Snow & Sun! For this episode of Roofing Road ...
We’re all in this together
By Emma Peterson. We're all working in this industry together. Once we know that we're all roofers, we can stand collectively and make our careers come true. In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with Luke McCormack and Reid Ribble about the industry as a whole ...
Don’t let your roofing business get left behind
By Evelyn Witterholt. In a recent episode of Roofing Road Trips®, we spoke with roofing experts from Polyglass about the importance of innovation. Staying ahead of the roofing industry curve means you must be innovative. Whether it’s using new products or creating them, if you don’t, your business might not ...
Gearing up for competition
By Emma Peterson. With the SkillsUSA roofing competition at the end of June, learn about the history of this event and how the industry has come together to support these students. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to John Esbenshade and Rick Damato from the ...
The rise of service divisions
By Emma Peterson. Get reliable, sustainable work from the service side of the roofing industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth hosted Will Riley of Centerpoint Connect and Chad Westbrook of Service Alignment to talk about balancing construction and service in roofing businesses. In both their ...
Setting new standards in durable and sustainable roofing
By Dani Sheehan. With their comprehensive range of roofing materials and solutions, Westlake Royal addresses the needs of modern architects, builders and homeowners alike. Westlake Royal Roofing Solutions is committed to durability, aesthetics and sustainability in roofing solutions, from their composite materials to clay and concrete tiles. They are addressing ...
Learn the roofing ropes for free
By Evelyn Witterholt. In our latest episode of Roofing Road Trips, we spoke with Todd Farr from EVERROOF about their roofing class giveaway contest. Having a solid understanding of the roofing basics can get you far in this industry. You can’t put a price on a great education, but a ...
Charting the future of roofing
By Anna Lockhart. Brad Van Dam shares his insights on SPRI, industry growth and American manufacturing. At the 2024 International Roofing Expo (IRE) in Las Vegas, Heidi J. Ellsworth sat down with Brad Van Dam of MTL Holdings, parent company of Metal-Era and Hickman Edge Systems, for a ...
The new National Women in Roofing’s microsite has launched!
By Emma Peterson. This online platform is the perfect place to find support, information, sponsorship and more resources for women making their way through the industry. The roofing industry may be traditionally male dominated, however National Women in Roofing (NWIR)’s recruitment chair, Shelby Smith, is aiming to make the ...
