Winning roofing talent

By Luke McCormack, McCormack Partners.

From a family roofing background, Luke McCormack is an NRCA and Roofing Alliance member and CEO at McCormack Partners, a global recruitment firm who specialize in recruiting managerial to executive level talent within the American roofing industry.  

Over the last decade, the roofing recruitment landscape has undergone a significant transformation, impacting both employers and employees in the industry. A decade ago, a simple job posting could attract numerous candidates vying for managerial and leadership roles in roofing companies. However, today's scenario is starkly different.  Companies find themselves in a position where they are competing for top talent, underscoring the importance of strategic recruitment to secure the best individuals in the field. 

For leaders in roofing firms, it's imperative to recognize that the competitive edge and innovative strategies that have driven business growth are now essential in talent acquisition. The same determination and adaptability used to navigate market fluctuations, pricing challenges and business expansion must now be applied to proactive hiring practices. 

In a market where quality candidates are scarce, transforming recruitment approaches isn't just an option; it's a necessity for sustained growth and success. By embracing a mindset of continual hiring and employing strategic, innovative tactics, roofing companies can attract a consistent flow of candidates eager to join their ranks. Below are actionable strategies to revolutionize the hiring process and ensure companies not only survive but thrive in this competitive market: 

• Commitment: Elevate hiring to a strategic priority level, recognizing that attracting top talent is as critical as acquiring new clients. 
• Streamlined recruitment process: Condense the interview process to a more efficient timeline, ideally within two weeks, to avoid deterring potential candidates with prolonged stages. Ensure a positive first impression through optimized interview techniques and a welcoming onboarding journey. 
• Employee referral incentives: Implement a referral program rewarding current employees for introducing new hires who fit the company culture. Offer a substantial bonus after the new recruit completes six months, fostering internal growth and appreciation. 
• Engagement with trade schools and veterans: Actively recruit from vocational schools and veteran communities, offering tailored training and integration programs to leverage their unique skill sets and experiences. 
• Comprehensive employee booklet: Develop an all-encompassing employee booklet highlighting the advantages and culture of working at the firm, reflecting persuasive techniques used in client acquisition to enhance the company's image as an employer of choice. 

These strategies not only improve the recruitment process but also position the company as a desirable workplace capable of attracting and retaining top talent. To ensure long-term success, emphasize robust employer branding and marketing strategies akin to client acquisition efforts: 

• Utilize social media: Be the face of the company on social media, sharing stories about the business and encouraging team engagement through stories, videos and testimonials to elevate the firm's profile and attract potential candidates and clients. 
• Social media showcase: Broadcast the company's achievements on social media platforms to enhance market reputation and draw in talent intrigued by the firm's success and potential. 
• Culture of transparency: Foster a culture of transparency where every team member is informed about the company's status, building unity and morale as challenges are shared and overcome. 
• Defined career pathways: Ensure every employee understands their career trajectory within the company, motivating the team and driving business expansion as individuals reach new professional heights. 

In summary, the changing landscape of roofing industry recruitment presents an opportunity for innovation and growth rather than being viewed solely as an obstacle. Employing the same determination and dedication used to acquire new clients, roofing contractors can overcome hiring challenges. By implementing actionable steps for immediate and sustained improvement in the hiring process, the goal shifts from merely filling positions to bringing aboard individuals who contribute to and align with the company's growth, culture and values.