A deep dive on the U.S. roofing market size

By Corey Mann, Leap.

The roofing industry is not slowing down in the new year, in fact it’s predicted to grow!

Roofs provide crucial protection for homes and other structures from natural elements. Not only does that make them a vital part of building a functional space, but they also play an aesthetic role and can subsequently alter a structure’s value. Overall, roofs have always been and will continue to be a key part of the home improvement industry in the U.S.  

Looking into the new year, roofers face dynamic challenges, such as labor shortages and rising material costs. However, even with these difficulties, the roofing market size is expected to grow over the next few years as factors like economic growth, customer expectations, real estate trends, climate events and technological advancements shift.

As this growth occurs, the experts here at Leap are also seeing a growth in the complexity of the U.S. roofing market. This means it is more important than ever for contractors to have a clear, informed perspective of the industry in order to be successful. In this article, we are exploring the market’s current size, future projections and how software solutions like Leap CRM can help contractors succeed in a competitive market.

Current outlook of the roofing industry  

The roofing industry is an essential part of the U.S. economy, supporting thousands of contractors and workers. It caters to residential homes, commercial properties and industrial facilities. Roof replacements, repairs and installations are consistently in demand due to weather events, aging infrastructure and growing construction needs.  

In the residential sector, homeowners often seek repairs after natural disasters like hurricanes, hailstorms or heavy snowfall. Aging roofs also drive demand as homeowners look for durable materials and cost-effective solutions. On the commercial side, building owners focus on long-term performance and energy savings. As a result, they often choose materials like metal or thermoplastic.  

Technological advancements are transforming the industry as well. For example, solar roofing systems and reflective shingles that reduce energy costs are gaining popularity. Contractors offering these options can set themselves apart from competitors. Meanwhile, innovations like drones for roof inspections and management software improve efficiency and accuracy.  

Unfortunately, labor shortages remain a significant challenge. Skilled workers are in high demand and many companies struggle to find qualified personnel. This gap drives up labor costs and can cause project delays. To mitigate these issues, companies invest in training programs and lean on automation where possible.  

Despite these challenges, the industry is resilient. Demand remains steady and opportunities for growth are abundant. In general, contractors who embrace technology and innovation are well-positioned for success.  

Current roofing market size and future projections  

The roofing market size in the United States is significant, generating billions annually. According to IBISWorld, the roofing market hit $50.6 billion in the U.S. in 2023. New housing developments, infrastructure projects and weather-related repairs contribute to the market’s consistent performance.  

Projections from another report indicate continued growth in the coming years. By 2033, the global roofing market is expected to reach $342.8 billion, according to a We Market Research report. The U.S. market will play a substantial role in this growth, supported by population increases, urbanization and aging building stock requiring replacement or upgrades.  

Emerging trends are reshaping the industry too. Green roofing solutions, such as living roofs or cool roofing materials, are gaining traction. These eco-friendly options reduce energy costs and also meet regulatory requirements for sustainability. Solar roofing systems are another area of growth, especially as tax incentives and energy policies encourage renewable energy adoption.  

Challenges persist, such as fluctuating material costs and economic uncertainty. Rising prices for asphalt shingles, metal and other roofing materials impact profit margins. However, contractors who diversify their offerings and invest in efficient processes can mitigate these risks.  

The future of the roofing market looks promising. As technology advances and environmental concerns grow, the industry will continue to evolve. Contractors who adapt to these changes will remain competitive and capitalize on new opportunities.  

How roofing contractors can grow their business  

To thrive in a competitive market, roofing contractors need to adopt strategies that enhance efficiency and attract more customers. Diversifying services is a key step. Offering options like solar roofing, siding or gutters can make a huge impact.  

Building relationships within the industry can also drive growth. Partnering with builders, property managers and real estate developers creates consistent work opportunities. Networking at industry events or joining professional associations can help contractors expand their reach as well.  

Embracing technology is another vital strategy that is impacting the roofing market size. Tools like estimating software streamline sales, improve accuracy and protect margins. On the other hand, CRM software helps manage leads, projects and your workflow. Together, these roofing software solutions make for the perfect combination to grow your business.  

Training and upskilling employees ensure high-quality work, which is crucial for customer satisfaction. Positive reviews and referrals from satisfied homeowners can significantly boost business.  

Additionally, contractors should focus on operational efficiency by optimizing their schedules, resources and communications. By adopting these strategies, roofing contractors can grow their businesses and also improve their reputation and long-term sustainability.  

Leap CRM: Helping roofers manage growth  

As roofing contractors grow their businesses, managing operations efficiently becomes a top priority. That’s why Leap CRM provides the tools necessary to streamline workflows and handle more jobs effectively.  

The software simplifies core tasks like creating estimates, tracking projects and managing customer interactions. Roofers can generate accurate estimates, convert them into proposals and secure signed contracts seamlessly. These features save time and minimize errors, enhancing the overall customer experience.  

Leap CRM also integrates with various tools, ensuring a smooth flow of information across your systems. From scheduling and invoicing to payment processing and production automation, the software handles essential operations in one centralized platform. Now you can reduce manual work, eliminate repetitive tasks and focus on delivering quality services.  

As the roofing market continues to grow, Leap CRM empowers contractors to stay competitive. Its comprehensive features and integrations make it an indispensable tool for managing operations, improving customer satisfaction and driving business success. By understanding the current roofing market size and implementing strategic growth initiatives, roofers can position themselves for success. And with tools like Leap CRM, managing growth becomes seamless.

Original article and photo source: Leap