Why You Need a Residential Service Department

By Cass Jacoby, RCS Reporter.  

This new RCS eBook asks the experts from Titebond and Franklin International how to expand residential service departments. 

Residential service programs usually fly under the radar in the roofing industry, despite being a great way to garner referrals and create a dependable year-round income for contractors. Contractors all know the importance of regular check-ups on the roof in order to avoid costly damage down the line. 

“I always think of home maintenance as being like a dental checkup,” Darci Kunard, an experienced marketer with a demonstrated history of success in the building materials industry says. “You need it at least annually, maybe even six months, to catch and address maintenance issues.” 

However, many homeowners don’t know the value of preventative care or even where to begin when it comes to preventative care. That’s why Franklin International/Titebond’s Darci Kunard sat with RoofersCoffeeShop® to develop an eBook centered around how to create a service division that addresses consumer need, and how you can use this department as an effective way to grow your business.  

By the end of the eBook, you will have a better understanding of what your company needs in order to start a residential service department, including products and resources that make it easy to expand your business into this consistent and lucrative area.  

With the right products and training, you and your company can give homeowners the professional service they need to keep their homes in great condition and circumvent more expensive maintenance issues. People need help maintaining their homes, so there is no better time to start a maintenance program than now! 

Commercial and residential contractors alike can benefit from a successful service division that will add profitable dollars to your bottom line.  

Read the eBook today to start learning about how you can expand your residential service department and for expert advice on easily and effectively growing your business.  

Learn more about Franklin International in their RoofersCoffeeShop Directory or visit www.titebond.com.