What's Your Game Plan for Online Reviews?

By Steve Eastlack, Surefire Local.

No modern marketing strategy is complete without a game plan for online reviews.

With 92% of consumers making buying decisions based on online reviews, and 30% choosing local businesses based on how they respond to customer feedback, the fact that happy, vocal customers are your best marketers can’t be denied.

If your online business profile is looking lonely, here’s what you can do to turn things around.

• Pave the way.

The fewer barriers there are to leaving a review, the better. Create multiple avenues for reviews so people have options—think Yelp, Google, Nextdoor and Facebook—and make sure your customers know about them!

• Make it worth it.

Give people a reason to want to leave a review. Incentives are great, but did you know that simply soliciting reviews works, too? For best results, ask for reviews at the right moments in the customer journey.

• Respond to reviews…

…even the bad ones. Prompt, personalized responses make customers feel heard, and when you demonstrate helpful, empathetic customer service, people notice and remember.

• Share glowing reviews.

Use the power of social proof to your advantage. Seeing good reviews about your business motivates other customers to think about their own experience with you and do the same.

• Go above and beyond.

Don’t just ask for reviews for the sake of getting reviews! Part of good customer service is collecting feedback so you can genuinely make them, and future customers, happy.

Make the Most of Your Customers' Voice.

Learn how you can get more reviews and build trust with your customers by talking to one of the marketing experts at Surefire Local. We’ve also got the best all-in-one marketing platform that will put you in the driver’s seat of your own online presence and help you get the quality leads you deserve.

Call 571-327-3391 or email marketing@surefirelocal.com to schedule your free demo of the Surefire Local Marketing Platform!

Original article source: Surefire Local