3 Ways to Stand Out as a Roofing Company

By Amanda Trusky, JobNimbus.

Roofing is a competitive industry. Watch your company soar above the competition with the following tips.

With roofing employment rates projected to grow 12% from 2018 to 2028, a rate significantly higher than the average growth rate of 5% for all occupations, the industry will continue to expand with more companies and more competition. Currently over 160,000 roofers are working in the U.S., and as a contractor with your own business, knowing how to make your business stand out from the crowd is essential. While competing with other businesses requires focus, persistence, and a whole lot of hard work, the help of a CRM software can make you rise above the rest. Learn how to work smarter with these three simple tips and give your company the edge it will need to take on future challenges.

1. Market your roofing business well

Good marketing is one of the most effective and inexpensive ways to get customers and set your business apart from others. CRM software can also help you form marketing strategies by tracking which marketing efforts are gathering leads. Additionally, it can automate emails, store customer records, and segment prospects and customers to generate specific marketing messages. Marketing via your social media and business website allows you to set an online presence that is uniquely yours. By developing your brand online, you differentiate your company from others and stand out from the competition.

2. Keep in touch with customers

As a business owner, you’re always looking for ways to have the upper hand over your competitors. One of the easiest things you can do is keep in touch with your customers and treat them special. Building strong and personal relationships with your customers is crucial for the long-term success of your business. CRM software will let you keep in touch with your customers easily. You can use CRM to track conversations so you remember everything you’ve discussed and can personalize interactions. Showing your customers your gratitude goes a long way for exceeding business standards. You can also use CRM to communicate back and forth, quickly solving any issues. Communicating frequently with customers improves their experience and builds loyalty, giving you a competitive advantage over your competitors.

3. Hire talented, long-term workers

Overall, your customers care most about quality results. With a talented crew, you can set the bar for excellence that other roofing businesses will have to strive to beat. No formal education is required to become a roofer, but you can always look out for applicants who have graduated from trade school roofing programs or even take on your own apprentice. Contractors who have a sales background are also great to consider putting on your team. Also, taking leadership and management courses is important to eliminate competition and work your way to the top. Be sure to implement your CRM software with all team members. This will make communication easier for everyone, and a crew that communicates the best will be able to provide the best results.

Whether you’re just starting out or already have an established roofing business, it’s impossible not to have any competition. But, by marketing your roofing business well, keeping in touch with your customers, and hiring a talented crew, you can put yourself far ahead of others and grow your business. At JobNimbus, we can help your business accomplish what other roofing businesses can’t. Rise about your competition and see how our CRM empowers your business for happier customers and long-term success.

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Original article source: JobNimbus