What the Metal Roofing Industry Looks Like From up on the Roof

By Cass Jacoby, RCS Reporter.  

Heidi brings together a panel of roofing contractors to talk about what is top of mind in the metal roofing industry.  

There is a lot that goes on at the architectural, engineering and consulting levels to bring metal roofing to our homes, buildings and commercial properties out there. But it's the folks that Heidi J. Ellsworth, RoofersCoffeeShop® president speaks with in this webinar from METALCON who actually make it happen.  

With an expert panel of both commercial and residential roofing professionals, Heidi hosts a panel discussion on what is top of mind in the metal roofing industry from the perspective of the contractor. We know that metal roofing is a growing market and contractors are looking for training to get more out of their crews or learning installation as a way to work through material shortages.  

The leadership of Nick Sabino, president at Deer Park Roofing and immediate former chairman of the NRCA, heralded a slew of metal initiatives that are happening with the National Roofing Contractors Association (NRCA). “We're seeing metal on almost every project now, whether it’s the main roof or at least the accents – there is going to be metal. And I think that says a lot about the beauty and endurance and resilience of metal roofing as a whole.” 

“People are so much more aware of metal now. Years ago you would talk about a metal roof to somebody and they wouldn’t really even recognize it. And now it's just on every building.” agrees Vice President of Metal Specialties Haley Iselend. “I just feel like we're in a great industry [with] only room for growth.” 

The panelists agree that the benefits of metal roofing speak for themselves, which is why the industry is seeing so much growth. “I think the reason we're seeing metal roofing grow is because it is such a good product, practical product. It's a beautiful product. It's a sustainable product,” says Jerry Iselend, CEO of Metal Specialties. “We've got an incredible product that meets all of the wants and needs of the homeowner, absolutely every one of them.” 

That doesn’t mean that metal doesn’t have downsides, however. Josey Parks, who works with a number of roofing companies, is an adamant fan of metal, “Metal is the absolute best roofing product.” He also brings some new perspective into the conversation, stating, "A really big problem in the industry that insurance companies have the right to tell homeowners that hail damage is cosmetic damage...so you might have a dent on a roof that compromises the integrity of the roof and insurance companies can still say that's cosmetic damage.” Josey brings a unique perspective of someone who has had to pivot his business model away from only metal roofing. 

There is so much going on with this industry, you won’t want to miss out on this expert insight that can bring you up to date on all that is happening.  

Watch the entire webinar for more insights, trends and analysis of the metal roofing industry from this panel of expert contractors.  

Learn more about METALCON in their RoofersCoffeeShop® Directory or visit www.metalcon.com.