Westlake Royal Roofing Solutions Launches Intuitive New Website

The new website showcases resilient roofing systems, offers immersive experiences and enhances end-to-end customer experience. 

Westlake Royal Roofing Solutions^™, the leader in efficient and resilient roofing systems and components, announced the launch of its new company website at www.WestlakeRoyalRoofing.com. The new online destination provides visitors with an intuitive interface and ease of navigation for the exploration of the company’s robust and durable roofing systems and components. The site also demonstrates Westlake Royal Roofing Solution’s commitment to enhancing the customer’s end-to-end journey through product discovery, design inspiration, immersive visualization, education, resources and more. 

“We are excited to present this enhanced website for all our valued customers; whether builder, contractor, remodeler, architect or homeowner,” says Eric Miller, vice president of sales and marketing for Westlake Royal Roofing Solutions. “The navigation, content, features and experiences are all designed to enhance the overall experience our customers have exploring our roofing solutions and working with us.”

A robust suite of resources and attractions are available on the site. An inspiration zone features a gallery of images designed to activate customer ideas as well as connect visitors with physical design centers for in-person assistance. Inspiration also includes: the Dream Home Visualizer, an interactive design tool allowing builders, contractors, remodelers, and homeowners to “visualize” the exterior of a home with a multitude of roofing material options and trim colors; the Clay Blend Designer, an online tool which allows users to create a custom color blend for US Tile^®, and the Westlake Royal Building Products^™ Immersive Experience, a 3D interactive program that showcases products from all Westlake Royal brands and invites participants to explore product, color and texture options on the exteriors of three unique homes.

“Of course, all Westlake Royal Roofing Solutions product lines - including US Tile^® Clay Roofing Products, Newpoint^™ Concrete Roof Tile, Unified Steel^™ Stone Coated Roofing, DaVinci Roofscapes Composite Roofing and Westlake Royal^™ Roofing Components - are featured prominently throughout the inspiration zone and full website,” says Miller. 

Each Westlake Royal Roofing Solutions brand is given its own page destination on the clean and modern site, telling its robust story and showcasing its features and performance benefits. Each brand page also includes vivid imagery of installed roofing and links to a full set of resources.

An updated, comprehensive Resource Library, with improved filters and search functionality, is also given its own dedicated destination on the website. Here visitors are able to explore a wide range of items including, but not limited to, brochures, code approvals, installation guides, warranties, architect-specific resources, safety data sheets, technical information, educational resources including CEUs, a video library and access to easy sample ordering.

“Visitors will also notice we have added extreme weather resources to address intensifying weather and the need to build, and re-build, for resiliency,” adds Miller. 

To explore the new Westlake Royal Roofing Solutions website, and to learn about the company’s full suite of clay, concrete, steel, composite, and components roofing solutions, visit www.WestlakeRoyalRoofing.com.  

About Westlake Royal Roofing LLC 

Westlake Royal Roofing Solutions is a recognized, national leader in durable and sustainable clay, concrete, and steel roof systems and components. The company’s offerings include: US Tile® products, a legacy line of premium, stunning clay tile solutions manufactured to the highest standard of sustainability and craftsmanship; Newpoint™ Concrete Tile Roofing, the enduring line of concrete tile known for its superior strength, Class A fire rating and long-lasting beauty; Unified Steel™ Stone Coated Roofing, the ultra-lightweight roofing system which benefits from the structural strength of steel; and Westlake Royal™ Roofing Components, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance.