Elevate™ showcases new roofing solutions and hands-on experiences at International Roofing Expo

Elevate™ Commercial Roofing Systems introduced a range of new products and hosted live demonstrations and educational sessions.

Elevate™ Commercial Roofing Systems introduced a range of new products and hosted live demonstrations and educational sessions at this year’s International Roofing Expo (IRE), reinforcing its commitment to innovation and industry impact.

New product releases included the launch of Twin Jet Y Spray Adhesive, the industry’s first* FM-approved spatter-pattern adhesive in canisters for insulation boards, delivering increased coverage and improved efficiency. Elevate also introduced an expanded edge metal portfolio, with five new solutions designed to enhance perimeter protection while offering more flexibility in design and installation. Recently launched MAX PVC roofing membranes were also on display, which feature superior durability, puncture resistance, and fire resistance.
 
For the first time in its history as an IRE exhibitor, Elevate hosted in-booth product demonstrations, which drew strong participation from listeners in English and Spanish. These sessions provided contractors with hands-on insights into Twin Jet Y, the ISOGARD R-Value cooler demo, the performance and applications of the new edge metal solutions, and more – all from Elevate trainers and product managers.
 
Elevate speakers led three educational sessions at IRE presentation stages: “Testing, Codes & Standards” and “Don’t Scrimp on Scrim.” Additionally, the “So, You Want to Recycle a Roof?” session, presented by Holcim Building Envelope’s sustainability team, highlighted initiatives that repurpose Elevate materials into new roofing solutions.
 
The Elevate booth also showcased digital innovations, training programs available to customers such as Building Products University (BPU) online, as well as their industry-coveted recognition programs including Master Contractor, the Elevate Hall of Fame, and more.

“IRE 2025 was an exciting opportunity to introduce new solutions, connect with customers, and demonstrate the value of our innovations firsthand,” said Kim Eckerman, Vice President of Marketing and Communications, Elevate Commercial Roofing Systems. “Our team’s dedication to excellence was on full display, and the overwhelmingly positive feedback from our customers and partners reaffirmed the strength of our people, the quality of our products, and our leadership in the commercial roofing industry.”

For more information on the latest Elevate roofing solutions, visit holcimelevate.com.

*Based on publicly available data as of November 2024.
 
About Elevate Commercial Roofing Systems
Elevate is committed to providing the highest quality roofing, wall, and lining systems to solve our customers’ challenges and evolve how tomorrow is built. With a legacy spanning over 45 years, Elevate is positioned to propel the industry forward with sustainable solutions and expertise to help our customers succeed. As a global leader in advanced roofing systems, Elevate symbolizes Holcim’s continued commitment to delivering superior quality and innovation. Visit HolcimElevate.com to learn more.
 
About Holcim Building Envelope
Holcim Building Envelope delivers high-performance solutions that make the entire building envelope more sustainable, durable and energy-efficient. We are committed to raising the standards of building solutions by delivering superior quality and innovation while addressing industry needs. Our offerings cover a comprehensive range of residential and commercial roofing, wall and lining systems, insulation, and waterproofing solutions for a variety of industries, from construction to marine and aerospace. Our powerful portfolio of brands includes Elevate Commercial Roofing Systems, Duro-Last Roofing Systems, Malarkey Roofing Products, GenFlex Roofing Systems, Gaco, Enverge Spray Foam, and OX Engineered Products. Holcim Building Envelope is a division of the Holcim Group. Visit HolcimBE.com to learn more.