A Canadian partnership built to last: Madge Custom Roofing and IKO Industries

By Emma Peterson.

Learn how IKO helps this ROOFPRO adapt to industry shifts.

IKO Industries’ ROOFPROs® are known for their high-quality work and craftsmanship. They have been chosen by IKO for the ROOFPRO program, which is a partnership that supports contractors using IKO products with rebates, discounts, trainings and other resources. Just a year ago (March 2024), they sat down with one of their ROOFPROs to discuss the partnership and why they choose IKO.

Located in Kelowna, British Columbia, Canda, Madge Custom Roofing Ltd. is known for their decades of quality service. In 2012, they were voted the best roofing customer by the readers of Okanagan Life Magazine. Their general manager, Chris Romano, who stopped by to chat with IKO, started his career with Madge back in 1999. Chris is known for his dedication to the industry and keen business skills.  

One of the big factors he pointed to when asked why they choose IKO is their shared Canadian origins. Chris explained, “We support IKO because it's a Canadian company, born and bred. The support we have here, it's not a company that's going to be hard to track down. Whether it’s finding product after the fact, color matching or something else, they’re here. It’s a big part of why we choose IKO, why we support IKO.”  

The support of products and contractors after the initial installation is a big deal to Chris and Madge, as a majority of their operations shift towards re-roofing rather than new construction. He elaborated, “The new construction market has definitely taken a hit in the last little bit. So, our focus is moving to re-roofing and the ROOFPRO program kind of puts us a step ahead and puts us in a good position for that.”

Watch the full video to hear more from Chris about Madge, why they choose IKO and his perspective on the larger roofing industry.