By Evelyn Witterholt, RCS Reporter.
When was the last time you used customer reviews to decide on buying from a business? 65% of consumers have reported that they read a review in the last week. Chances are if you saw that a new business had bad reviews or none that were very recent, you didn’t want to engage with them. If you have a local business, then the same thing goes for your potential customers. That’s why Podium has released a free eBook about the impact of reviews on local businesses using information from the last year.
Did you know that 88% of consumers say that reviews help them discover a local business and 83% say that reviews that are recent and relevant have a greater effect on their decisions? Facts like these and more are all available in the 2021 State of Reviews eBook, to help you gain an insight into how reviews can help and hurt your business.
Now, more than ever, new customers are relying on reviews to decide who to do business with. This eBook highlights the importance of reviews on a business and how owners can remove obstacles that prevent people from leaving reviews.
Having a solid online reputation isn’t just about having a nice-looking website. Interactivity and the ability to leave reviews is just as important. By making the review experience frictionless for customers, businesses are giving themselves the chance to be discovered by more potential customers.
Gain some insight and perspective on the trends and impacts of customer reviews with this helpful eBook. It’s completely free, all you have to do is input your email and you’ll see it in your inbox shortly.
Download the 2021 State of Reviews eBook today!
Learn more about Podium in their RoofersCoffeeShop® Directory or visit podium.com.
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