The Importance of Building Sales Skills

By Anna Lockhart. 

Take your sales to the next level by thinking outside the box.  

In a recent episode of the Roofing Roadtrips Podcast, Heidi J. Ellsworth sat down with Jon Gardner from Owens Corning and Adam Bensman from the Roof Strategist to discuss sales strategies contractors can use to up their game.  

“My real passion, what drives me every day, is communication and teaching salespeople that were in my shoes, coming into the industry, the skillsets they need that they can apply in the field to transform their life," explained Adam, “That's what I love about the roofing industry is it is a level playing field regardless of your age, regardless of your sex, regardless of your background, your education, how much money you've earned or are earning. The minute we're out there on our own, it is an equal opportunity. And I love that the low barrier of entry just provides a springboard for folks.” 

Adam has taken to sharing his expertise and industry insight by running The Roof Strategist’s YouTube channel and podcasts. Years of hard work in sales has led him to great success in helping clients not only visualize but reach their goals. And he’s done that by working on the Owens Corning University program.  

OCU is a digital and in-person program designed to help business owners and contractors build their interpersonal and salesmanship skills so that they can better their business practices. Covering subjects like marketing, sales and management, the program is designed to help round out participants’ skill sets to better serve their client base and grow their business overall.  

Learn more about Owens Corning in their RoofersCoffeeShop® Directory or visit www.owenscorning.com/roofing. 

Listen to the podcast to learn more about Owens Corning University.

About Anna  

Anna is a content administrator/writer for RoofersCoffeeShop®, MetalCoffeeShop® and AskARoofer®. When she’s not working, she’s most likely to be found with her nose in a book or attempting to master a new cookie recipe.