Surefire Local Launches New, All-in-One Local Marketing Platform

By Steve Eastlack, Surefire Local.

With its next-generation product, Surefire Local Marketing Platform, Surefire Local sets out on a mission to simplify online marketing so local businesses can grow profitably.

Surefire Local Aims to Simplify Online Marketing

We’re a software company that helps local businesses manage their online marketing presence in one place. Over the last decade, we’ve worked with thousands of business owners (roofers, chiropractors, lawyers) and found that all of them want to do great work and grow their businesses. The problem is – they feel online marketing is pretty complex or they’ve been ripped off by marketing agencies in the past. So, our platform empowers these businesses to take back control…of their website, business listings, customer reviews, and communications…and easily do it all in one place.

What is an All-in-One Local Marketing Platform?

An all-in-one local marketing platform equips small businesses with the tools needed to effectively manage their digital marketing efforts to grow profit.

With the Surefire Local Marketing Platform™ you can: 

• Ensure your business is found everywhere by connecting and maintaining accurate business listings on 70+ sites with Surefire Local.

• Stand out to customers by maintaining a strong online reputation with Surefire Local. Easily manage your online reviews in one place, allowing you to get found first by generating more reviews and handling negative reviews quickly.

• Never miss a customer again. Easily capture and manage leads  in one place. Make it easier to know where your customers are in the buying cycle to increase your business’s ability to win and convert leads.

• Painlessly generate, schedule and distribute content such as photos, articles, tips and videos directly to Google, your blog, and social networks.

• Advertise on search engines like Google and Bing, Yelp, and social media networks like Facebook with pre-optimized campaigns that are easy to setup and target your potential customers.

• Maintain your web presence through a robust suite of analytics spanning website traffic, advertising programs, call tracking, social media monitoring, share of voice, competitor benchmarking and more. 

• Conveniently store and manage your images and other media to enhance your online presence and attract customers with engaging visual content.

• Engage and attract repeat customers through effortless email marketing templates that keep your offerings top of mind.

Core Features of Surefire Local Marketing Platform

• Reputation Management – Stand out to customers by maintaining a strong online reputation with Surefire Local. Easily manage your online reviews in one place, allowing you to get found first by generating more reviews and handling negative reviews quickly.

• Business Listing Management – Ensure your business is found everywhere by connecting and maintaining accurate business listings on 70+ sites with Surefire Local. 

• Content Marketing – Painlessly generate, schedule and distribute content such as photos, articles, tips and videos directly to Google, your blog, and social networks.

• Lead Management – Never miss a customer again. Easily capture and manage leads in one place. Make it easier to know where your customers are in the buying cycle to increase your business’s ability to win and convert leads.

• Online Advertising – Advertise on search engines like Google and Bing, Yelp, and social media networks like Facebook with pre-optimized campaigns that are easy to setup and target your potential customers.

• Insights and Analytics –  Maintain your web presence through a robust suite of analytics spanning website traffic, advertising programs, call tracking, social media monitoring, share of voice, competitor benchmarking and more. 

• Text and Chat – Increase customer engagement and convert more leads by chatting or texting real-time with customers who visit your website. 

• Email Marketing – Engage and attract repeat customers through effortless email marketing templates that keep your offerings top of mind.

• Gallery – Conveniently store and manage your images and other media to enhance your online presence and attract customers with engaging visual content.

• Geo-Location Check-ins – Post localized content while on the job to tell search engines where you work and the type of work that you do. 

• Automated Scheduling – Allow your customers to book appointments online by providing them with realtime availabilities on your company’s services and resources

“The Surefire Local Marketing Platform has proven to be an exceptional turnkey solution for our franchisees by exponentially increasing their online, local presence across the digital marketplace,” said Gayle Milling, Chief Marketing Officer at Home Franchise Concepts. “With native, hyper-local digital marketing and 1-to-1 customer communication tools – Surefire Local’s technology is crucial to attracting, converting and monetizing loyal, lifelong customers.”

Benefits of Using an All-in-One Local Marketing Platform

Benefit #1: Save time and get more efficient

• One secure login for all your online marketing rather than multiple software, business listing, and social network logins.

• Respond to customer reviews from one place rather than signing in to each individual business listing account.

• Prospects can schedule appointments rather than calling in and you or your staff having to schedule it manually.

Benefit #2: Get more visible on Google and get more traffic

• By updating your business listings, accurate and consistent information about your business will be found more often.

• By consistently responding to reviews, your local search engine rankings will improve.

• Geo Location Check-ins let you post localized content signaling to search engines what kind of work you do and where you do it.

Benefit #3: Get more quality leads

• Collect new hot leads through live chat on your website and respond to them immediately through your mobile device.

• Launch optimized search and display advertising campaigns on Google, Bing, Facebook and Yelp with built-in tools for geotargeting, and tracking.

• Lead source data lets you understand where your leads and customers are coming from, what’s working, and what’s not.

Benefit #4: Get more new customers

• Lead manager lets you route and respond to leads via text from wherever you’re working that day.

• Email drip campaigns let you to nurture leads you capture with relevant information about your business helping turn more leads into paying customers.

Benefit #5: Get more 5 star reviews and improve reputation

• Request reviews from the platform after you successfully finish a job or send a review request to all your customers at once.

“We’ve been working with local business owners for a long time and fully understand their strengths, pain points and limitations. We are thrilled to deliver a platform that provides real-time, actionable insights, analytics and features to time-crunched small business owners enabling their voice to finally be heard in the market,” said Chris Marentis, founder and CEO of Surefire Local. “With advanced, affordable marketing capabilities, streamlined access and hundreds of available integrations, Surefire Local’s technology will soon be the go-to local marketing platform for small and medium-sized businesses around the world.”

Buyer's Guide to Surefire Local Marketing Platform

The Surefire Local Marketing Platform is available in 3 core packages, along with customizable add-ons which we can discuss more during a free 30-minute demo.

Basic – For businesses looking to manage all their digital marketing in one place.

The Basic package provides business owners with a single marketing platform to help them grow their business and get found online. You can manage business listings across the web, send and track review requests to grow your business’s online reputation, track and manage leads, create and schedule content, upload and manage photos, and view website analytics in an easy-to-digest format.

The Surefire Local Marketing Platform provides you with the basics every business owner needs to grow. 

Premium – For businesses looking to maximize growth using hyper-localized content.

If you and your team are constantly on the road, the Premium package offers business owners everything in the basic package plus a few crucial components included to help focus and speed your business’s digital growth. A chatbot is added to your website so you can engage and convert customers by talking with them in real-time through SMS or chat.

For service-oriented businesses, the inclusion of Geo-Location Check-ins allows you to post localized content about the jobs you have completed, telling search engines the type of work you provide and where.

Pro – For businesses looking for expert marketers to help them grow profitably.

With Pro, you get everything in the Basic and Premium packages – PLUS a Marketing Expert to consult with. By providing the all-in-one local marketing software to control your online presence, and supporting you with a Marketing Expert to consult and advise your business growth, Surefire Local enables businesses for complete digital success.

Enterprise – For businesses looking to manage multiple locations in one place.

If you have multiple businesses or franchise locations that you need to manage in one place, the Enterprise package is for you. With Enterprise, you get all the features Surefire Local has to offer plus a dedicated Marketing Expert to consult and advise your business growth.

Get a Demo

Surefire Local Marketing Platform makes it easy to take control of your online presence, execute hyper-local digital marketing, manage your online reviews, communicate with your leads and customers, and gain visibility into marketing channels that are driving business!

Learn more at surefirelocal.com or call 866-465-9080 to talk with one of our local marketing experts.

Original article source: Surefire Local