With these qualified leads, you’re already halfway there

By Dani Sheehan. 

Make the most of the marketing-qualified leads provided by Instant Roofer by ensuring that your team is prepared to engage, communicate and close the sale efficiently. 

Partnering with Instant Roofer gives you a head start – but are you prepared to turn that opportunity into a signed contract? Whether you’ve embedded their roof replacement calculator on your website, or you’re signed up for their Exclusive Leads for Roofers program, the qualified leads set you up for success. Now, it’s your job to take the next step and move toward installation. 

Instant Roofer’s Exclusive Leads for Roofers program delivers mid-funnel leads exclusively to your inbox without worrying that someone else will contact and close the sale first. These homeowners have gone through the estimate process and are ready for a contractor to guide them through the final steps. Are you ready to be that contractor? 

Think of your partnership like a marathon. Instant Roofer’s lead provides you with critical details: preferred roofing materials, estimated budget and a clear indication of intent to buy. But even with all that information, the sale isn’t guaranteed. Just like training for a marathon, preparation is key to success. Now that the lead is in your hands, how you handle the process will determine whether you cross the finish line successfully. 

Turning a lead into a sale 

When a lead from Instant Roofer lands on your desk, your team has an immediate advantage. You know what they want, and more importantly, you know they’re serious. So, what’s next? 

1 – Timely follow up 

You may not be racing to beat out your competition, but homeowners still expect a quick response. Following up in a timely manner can make or break that first impression. Use their preferred method of communication and be familiar with the lead’s preferences from the start. 

2 – Build a relationship 

Even though you have essential details about their needs in the instant estimate, homeowners value being heard. Take the time to ask about their home improvement goals, timeline and budget, and listen carefully. This is an opportunity to build rapport and demonstrate that you’re invested in making their vision a reality. 

3 – Customized sales pitch 

Since you have access to the estimate the homeowner received, you’re in a unique position to customize your sales pitch. Offer a good, better, best breakdown to give them options within their budget. Discuss the advantages of each choice while guiding them toward the best solution for their project. Instant Roofer’s estimate helps you stay in tune with their budget expectations, allowing you to craft a pitch that meets their needs without overselling. 

4 – Guide them through financing and installation 

Walk them through financing options and provide a clear, detailed timeline for installation. Homeowners appreciate transparency and explaining what they can expect at each stage – from signing the contract to the final walk-through – creates confidence in your company. A smooth, informed process will make them feel comfortable moving forward. 

Closing the deal 

By the time you’re done, you’ve built trust, addressed their concerns and offered solutions that fit their budget. With qualified leads from Instant Roofer, your role is to ensure the customer feels confident in their decision and prepared to move forward. Before the conversation ends, schedule a roof inspection or follow-up appointment and be ready to seal the deal. 

Join Instant Roofer today, and watch your business grow as you seamlessly take customers from lead to installation.