Social Media is the Place to Engage with Your Customers in 2021

By Karen L. Edwards, RCS Editor.

Social media has evolved into an essential tool for businesses to establish relationships with their customers.

When social media platforms like Facebook, Twitter, Instagram and the like first started they were really meant to help friends and families stay connected with one another. Photos of cats, dogs, children, family vacations and plates of delicious meals quickly became popular fodder for users of the sites.

It didn’t take long for businesses to realize that their customers are hanging out on social media and we saw the number of business pages and accounts beginning to grow. Savvy businesses realized that their online connections aren’t really interested in hearing about their latest product or service. They are looking for useful information, interesting photos, stories, tips for living a better life and more.

It’s really important that you speak to your customers in their voice and at the times when they are online, scrolling through their news feeds. This was a challenge that Australian-based Stormseal was facing to reach their potential customers once they opened their United States headquarters and began marketing to homeowners and contractors. If you have ever had the chance to see, read or hear things in Australia, the spellings, pronunciations, and even what things are called can vary between the two countries. The time of day is very different as well, with Australia being on average 12 – 14 hours ahead of the U.S., depending on your location, making it hard to interact and respond to comments.

To address these issues and be present for their American markets, the company rolled out social media platforms that are specific to the U.S. Contractors are encouraged to visit the new U.S. social media sites, like the pages and share the content to help educate the U.S. market on the company’s innovative solution that prevents further damage to homes and structure while they are awaiting permanent repairs. Stormseal’s content also shares important information on storms and advice for homeowners on how to protect their homes from further damage following storms – all information that is useful and relevant for property owners. (Find them online here: Facebook, Twitter, LinkedIn, Instagram)

So, are you engaging with your customers on social media like Stormseal? Many contractors struggle to find relevant content to share with their followers that is not just standard product and services messaging. Manufacturers, like Stormseal, also provide a lot of useful content that they encourage contractors to share with their followers. As a contractor, you will want to follow their social media platforms to stay up to date on the latest trainings, product announcements and use cases.

Learn more about Stormseal in their RoofersCoffeeShop® Directory.