By Equipter.
But how do you know what homeowners want? Get into the mindset of your ideal customer. If you’re a homeowner, think about what you would appreciate in a roofing contractor, how you’d like to be treated. Then take a look at these six easily achievable qualities and incorporate them into your roofing company's values and business practices.
Reliability is key in any industry, but even more important when you’re providing a service like roof replacement or restoration.
Here are a few suggestions on how to be a roofer that homeowners and property managers can count on.
It’s important to offer your roofing prospect a variety of roofing options, from style to color to price. Then, keep them engaged with an in-depth discussion and explain the benefits of each option. In providing this experience, you show your potential customer that you care not only about how their structure will look when complete but also about working within their budget.
Materials matter, but so does your work’s quality. Top-of-the-line roofing systems are only effective if properly installed on solid, high-quality decking with the right materials positioned in between. Make sure everyone on your crew is trained appropriately for the roof replacement process, whether they’re involved in tear-off, installation or cleanup. Your roofing foreman should be trained in every aspect of the job. Together, this training strengthens quality and efficiency.
Oftentimes, the sooner you get the job done, the happier your customer. But how can you be efficient without sacrificing the quality of your craftsmanship?
Many of these apps are free with in-app purchase options. Be sure to do your research to determine which app(s) is right for your roofing startup or will enhance how your decades-old company does business.
Keeping the work site clean is a paramount part of your customer service. Your customer will cringe if they catch your cleanup crew hauling overflowing tarps across their yard, imagining their pets or children stepping on stray nails.
When customers are comfortable during your roof replacement process, they’re less likely to scrutinize your work. Make sure to keep their flowerbeds clean and avoid damaging any other landscape obstacles.
Customers can be quick to pick out flaws in the finished product if they have issues with the company or roofing crew during the roof replacement process. That’s where this skill comes into play
If you own a roofing startup company, then you likely wear most of the hats. It’s important that you maintain a professional and relatable demeanor throughout every step of the job. When you show you can relate to your customers, they’ll be more comfortable with you during and after the project. If they happen to have issues after the roof is replaced, they’ll be much more confident that you’ll treat their situation with the care and attention it deserves.
Bonus tip: Check in with your customer after the most recent storm following their roof replacement. They’ll appreciate your concern and likely contribute to your word-of-mouth referrals.
Homeowners go into every home improvement project with a budget, but the company with the lowest bid doesn’t always win. If you own a home, you know that all of the above qualities are essential in whoever you hire to work on the place where you lay your head at night. If a company comes in at a slightly higher price than its competitors, it will need to be able to justify what makes its company the right choice by addressing the homeowner’s biggest concerns.
When you’re able to differentiate yourself from the competition in a way that highlights your care and quality performance, your prospect is much more likely to commit.
Homeowners want a professional. Be that professional. Reliability, efficiency, quality craftsmanship, cleanliness and being personable and affordable all combine to build an unbeatable customer experience for any homeowner. These qualities are easy to achieve whether you have been in business for decades or are just starting out.
Get more sales and marketing tips from the Education Center in Equipter HUB.
Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.equipter.com.
Original article source: Equipter
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