6 Effective Tips to Upgrade Your Roofing Sales Pitch

By Equipter. 

Integrate these six things into your presentation to close more sales. 

Your roofing sales pitch is probably pretty stellar. But that doesn’t mean you shouldn’t be seeking for ways to improve. 

Nail these strategies into your sales pitch for a solid, memorable presentation that leaves your prospect ready to sign the dotted line. 

1 - Sell value. 

Roof replacement isn’t just about the final results. Your prospect knows that, so it’s important to acknowledge it during your sales presentation. What homeowners really want is a roofing contractor who can provide high-quality workmanship while protecting their property. Rather than selling them on a new roof, sell them on the value your crew will bring during the installation process. Show them how you plan keep the job site clean and safe, your strategy for protecting their flowerbeds and other delicate features of their home from damage. Innovative roofing equipment like the Equipter RB4000 can do just that. Showing that you care about all the details of the job highlights why you should be the one to do it. 

2 - Listen to the homeowner. 

This is one of the single most important roofing sales pitch strategies. Careful, active listening will clue you into opportunities to educate the prospect and start building a trusting relationship. For instance, when a prospect expresses concern about a shady roofer who messed up a neighbor’s home, use it as an opening to explain what to look for in a professional roofing contractor—then you can differentiate yourself by outlining how your company fits that professional mold. 

3 - Be prepared to talk financing. 

Roofing replacement price tags can knock a roof-sized hole in a homeowner’s budget! Alleviate sticker shock (and sharpen your roofing sales presentation) by offering several payment options—even better if you can offer your own financing. Not only does financing make it easier for prospects to say YES, it also helps your roofing business maintain a professional, trustworthy image. 

4 - Always take pictures during an inspection. 

As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. Use the photos during your pitch to guide the homeowner into the repair or replacement decision that’s right for them. 

5 - Leverage digital sales tools. 

Roofing salespeople don’t need pricey tech toys or in-house programmers to take advantage of digital sales tools. It may be as simple as showing before-and-after photos depicting homes similar to the prospect’s property; this will provide a visual of product options or help demonstrate how you solved a problem similar to the homeowner’s  in the past. 

6 - Offer several product options. 

A GAF survey found that 80% of high-volume U.S. roofers show customers at least three shingle options. This empowers the homeowner to make a decision right for them, and it gives you the opportunity to upgrade when it makes sense. As you explain upgrade options, be sure to outline what makes the more expensive products worth the extra money (longer lasting, retains color longer, etc.). 

A poor pitch dents your bottom line! Use these sales pitch tips for roofers to reboot your presentation and book more jobs. 

Get more sales and marketing tips from the Education Center in Equipter HUB. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.equipter.com. 

Original article source: Equipter