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Productivity Solutions Beyond Measure

Metal-Era podcast
June 1, 2022 at 3:00 p.m.

By Cass Jacoby, RCS Reporter.  

Meet the roofing tool you have been dreaming of, a tool that takes accurate measurements of the roof perimeter in real time: the Falcon. 

Brad Van Dam, VP of sales for MTL, the parent company of Metal-Era and Hickman Edge Systems meets with RCS President Heidi J. Ellsworth for a Roofing Road Trips episode that looks at the future of roof perimeters.  

Brad Van Dam started his contracting business just out of college, and ran that business for 18 years. “I really enjoyed my time as a contractor, had about 50 employees there, did concrete coatings and polishing and kind of got introduced to the coatings world and then flipped over onto the manufacturing side at Metal-Era,” says Brad.  

Now Brad has enjoyed 10 years at MTL and has gotten actively involved with Single Ply Roofing Industry (SPRI). “Just this last year, they voted me in as the president for this term,” says Brad. “So I am excited to serve our industry further.” 

Metal-Era and Hickman Edge Systems have the broadest portfolio of tested roofing and building envelope perimeter securement solutions on the market. And with the recent release of the Falcon Roof Measurement Tool, they are once again revolutionizing the science of the roof edge.  

“It's the combination of some new technology and existing technology, but it really allowed us the ability to get closer to measuring, I don't want to say perfection, but accuracy to the point where we're within thousands of an inch and tenths of a degree and eliminate a lot of human error,” says Brad. “To summarize it: essentially this tool and app allows for the user of the tool to be able to, in real time, measure the perimeter of a roof, create an installation and fabrication map and eliminate errors in details.” 

Metal-Era and Hickman Edge Systems are bringing proactive solutions to the roofing market’s productivity problems through the Falcon Roof Measurement Tool, their recently announced Price Relief program, and QuickShip solutions. Listen to the entire podcast to learn more about the Falcon and how Metal-Era and Hickman Edge Systems are working to provide solutions to productivity problems in the field. 

Learn more about Metal-era in their RoofersCoffeeShop® Directory or visit www.metalera.com 



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