by Kaili Spear.
Online reviews are a great way to get your roofing company a good boost, but first, we need to understand some basic things.
Why do I care about online reviews?
Have you ever researched a product before buying it? Did reading the reviews help you make a decision? People tend to research before they buy, and that means people research before they hire. Having online reviews not only makes it easier for people to find you when they research, but it also creates more confidence in new customers to choose your business.
It also gives a chance to interact with your customers. Try to respond to people that leave a review. If it’s a good one you can thank them and people see that you respond. If it’s a poor review it gives you the chance to fix it and worst case it allows potential customers see that you tried to resolve it.
What’s the difference between review sites?
There are a lot of review sites, we’ll only be covering major ones in this article but don’t ignore local sites or review services.
Which review sites should I focus on?
Start with what you know. If you personally only check out Yelp Reviews, ask your customers to leave a review on Yelp. If your company has a great Facebook page ask your customers to leave a review on Facebook. When you’re happy with the amount of reviews on one site or you have a great automatic system in place, then branch out into one of the others.
Cool, now what?
Now you have a better idea of what online reviews are and how your company can benefit from them. You also have an idea of what review sites you want to focus on. So now what? This is where JobNimbus comes in. One of the many features is the ability to send automatic emails out to your customers, so at the end of the job, you can automatically have an email sent to ask for a review.
Check out this article to find out how to do that. If you’re still not sure what to link, think about what you’re currently using. Do you have a Facebook account? Link to that. Do you have a Yelp account? Link to that. Don’t feel pressure to try a new site right off the bat, do that when you’re comfortable with the setup and where your reviews are at on sites you’re already using.
If you haven’t already set up your automatic review feature, do that today. If you don’t have JobNimbus yet start your demo and try it out.
Editor’s note: This article first appeared on the JobNimbus blog and can be viewed here.
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