How to Increase Your Business With Lower Closing Rates

By Cass Jacoby, RCS Reporter.  

Ryan Groth crunches the numbers on how to more than double your business during the process of upscaling your sales team.  

One of the biggest leaps a contractor has to make when upscaling is adding a sales team. When bringing on so many new people who don’t have the same contacts and relationships you have, it's easy to assume that the closing rate will drop. However, your sales go up significantly as you estimate more projects. Even if the ratio continues to drop as you add to your team, your sales will continue to increase. 

Ryan Groth, founder of Sales Transformation Group, has seen this in countless clients he has helped to improve their businesses. He knows how scary taking this jump is because it requires you to take your hands off of the wheel. In this video he breaks down the math of increasing your revenue while your closing ratio drops to assure you that this is a smart move for your business.  

If you have one person closing 100 bids at $15,000 average job size you will be closing at $900,000 per business. Ryan shows us how hiring three salespeople can help you double your business, even with lower closing rates.  

Watch the video to see the math for yourself, and to learn how to double your business by trusting this process.

Learn more about Sales Transformation Group in their RoofersCoffeeShop® Directory or visit SalesTransformationGroup.com. 

About Sales Transformation Group

The STG "Learn-Tech" platform helps growth-minded construction, building, and trade executives who are frustrated that they don't have a scalable sales system. Our proven process empowers those who want to win the long game, build a winning team that scales predictably, sells profitably, and gets commitments quickly.