How Presentation Data Makes Your Sales Team Stronger

By Cass Jacoby. 

Having the data on the engagement within a presentation is a complete game changer for your sales process. Learn how you can leverage data to close more deals. 

In Season 4, Episode 40 of Roofing Road Trips Heidi J. Ellsworth meets with CEO of Ingage CEO Dean Curtis to talk about how to use data to improve sales. Ingage was developed to help home improvement sales professionals create, design, implement and track sales presentations. One of the most noteworthy features of Ingage is the ability to monitor sales results and data that will help improve any roofing company.  

“What we've done with Ingage is allowed our customers to really simply create engaging, interactive presentations that are easily shared with their team,” says Dean. “Our platform provides all the administrative controls that you need in order to ensure everyone has the latest stuff. And most importantly, we can record rich analytics to see who's using the content, how it's being used in the context of the sales.” 

The data that Ingage gives your sales leaders allows them to properly monitor engagement with a presentation and develop a stronger sales pitch. By giving your team the tools to understand how your presentation content is being used in the home and how it is being presented, you can make informed choices on how to build the most effective pitch possible. 

“That ultimately can really be used to help coach the team in order to be their best in presenting the value proposition that you're trying to present, and obviously closing deals and making more sales,” explains Dean. “We can look across the team, even if you have two or three sales team members, just to know that one is doing it a certain way and another person is doing it another way, and one is closing at a 5% higher rate. What's that magic sauce to get 5% more? It helps you figure out what those efficiencies are in order to capitalize on what we can improve.” 

Listen to the entire podcast to learn more about sales presentation technology and how you can use the data and metrics offered by Ingage to streamline your sales process.  

Learn more about Ingage by visiting their RoofersCoffeeShop® Directory or visit www.ingage.io. 

About Cass  

Cass works as a reporter/writer for RoofersCoffeeShop, AskARoofer and MetalCoffeeShop. When she isn’t writing about roofs, she is putting her Master degree to work writing about movies and dancing with her plants.