Fast estimates, stronger leads, happier customers

By Dani Sheehan. 

From click to contract, Instant Roofer simplifies roofing sales for both contractors and homeowners. 

In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jeff Berzolla, founder of Instant Roofer, to discuss the role of technology in customer lead generation. Instant Roofer really understands what customers want and what contractors need, providing game-changing solutions for how contractors receive customer leads and prioritize them. 

Working in the industry for the last 25 years, Jeff has a deep understanding of the frustrations faced by both contractors and homeowners with traditional lead generation methods. He explained, “From an entrepreneurial standpoint, when you see both sides of the business, meaning the contractor is frustrated with the quality of leads, the homeowner is deluged with spam from a lead standpoint, that represents opportunity.” Jeff sought to find a customer-centric approach that quickly started the conversation between homeowners and contractors in a more productive way. 

“What we're finding is that [what makes us stand out in the market is the] fast estimate that we're able to do through artificial intelligence to have a quick understanding of what it's going to cost to replace your roof,” he shared. While industry standards for remote measurements remain indispensable for delivering precise quotes, Instant Roofer focuses on the initial, often critical, stage of lead generation – the homeowners’ decision to invest in a new roof.  

Jeff emphasized that Instant Roofer’s fast estimates serve as a powerful tool for contractors, offering a quick, reliable starting point that doesn’t replace but rather enhances the more detailed measurements sometimes required later in the process. By handling the front end of the sales process efficiently, Instant Roofer enables contractors to focus on what they do best – installing quality roofs – while ensuring that the leads they pursue are serious and well-informed. 

With the rise of eCommerce and online ordering, Instant Roofer also meets the consumer where they want to be when purchasing a new roof. Jeff shared, “Fewer people want to be pitched at their kitchen table in their home and more people want to see an online demo, an interactive ability to see what it’s going to cost in real time to replace their roof, look at different roofing materials, et cetera. That's what's happening in the industry and will continue to occur.” 

By simplifying the initial estimate process, Instant Roofer builds trust between contractors and homeowners right from the start. Instead of homeowners feeling overwhelmed by spam calls or pressured into onsite consultations, they can receive accurate, upfront estimates in the comfort of their own home.  

Read the transcript or Listen to the podcast to learn more about Instant Roofer’s solutions and how they can keep your company competitive in this evolving consumer market. 

Photo source: Instant Roofer