Exploring data strategies for business success

By Jessica Bravo.  

Elevate your roofing business with data-driven solutions. 

In an RLW® hosted by Heidi J. Ellsworth, three panelists explored the critical role of data within their companies. Eugene Zukowski from Jobba Trade Technologies, Michael Black of Sutter Roofing and Alex Pegnato from PRIN share their insights on how data strategies support the growth of successful roofing enterprises. 

The panelists explained the importance of using data strategies to springboard business success. Eugene believes that asking the right questions is key to unlocking valuable insights, ultimately bringing the significance of data to the forefront. “A lot of people look at data and expect an answer. When I look at data, I'm actually looking for the right question. So, if you have your data in a consumable way it is going to be very important to you because it could help you see what's working... But it's also showing you very importantly what's not working,” Eugene shared. “I think looking at those analytics, good data is going to give you better ideas to what questions you need to be asking further.” 

And some of those questions might come from your customer when they see the data. Alex talked about the importance of presenting data to customers and how it drives loyalty and growth. “It's one thing to have all this data, but if you're not presenting it to your customer and sharing it with them on a monthly, quarterly, annual basis, they don't really get to see that added value,” Alex stated. “And if you show them all this information that you have, you create what we call a sticky. They're stuck with you because you have all this information, all this history.” Getting this information in front of customers is key for retention in case a customer decides to transition to another company, Alex noted, “You go find that guy and say, 'Look at all this stuff I have. We've been doing this for years. I got all the information you need. You don't need to go anywhere else.'” 

Having all of this data and presenting it to your customer is great, but as Michael explained, understanding and interpreting data can significantly enhance operational efficiency. He noted, “Each customer is not going to want the same data. As you cater to your client, you give them the data they want, and then you set up your team and teach them what this client wants. It's cumbersome and it's more work for you as the contractor, but the ultimate goal is to get that data out the door to the customer.” This approach enables teams to make informed decisions that lead to tangible improvements.  

Together, the panelists painted a comprehensive picture of how data can transform the roofing industry. By integrating data strategies, companies can not only enhance their operations but also drive sustainable growth in an ever-evolving market. 

Read the transcript, Listen to the recording or Watch the webinar to learn how data can transform the roofing industry and help build successful roofing companies.