Spanish-language opportunities at IRE 2025

By Emma Peterson.

From education session to networking events, learn about all the Spanish-language opportunities at this year’s show.

The International Roofing Expo (IRE) is just around the corner! This year the show will be hosted in San Antonio, Texas from February 19 – 21, 2025. With hundreds of booths to explore on the trade show floor and dozens of education sessions to attend, The Coffee Shops crew couldn’t be more excited (make sure to say hi to us in the Lobby)! Every year, this is the place to be for roofing and exterior professionals looking to come together, discover new products, network on a national and international level and improve their businesses.  

This year we are especially excited to see the many initiatives towards diversity in the industry. From translated content to the EmpowerAll Together Reception, which will be hosted on Wednesday, February 19 from 4:00 p.m. to 5:00 p.m. in Henry B. Gonzalez Convention Center, we are eager to celebrate unity and positive change in the roofing industry. There are also some unique opportunities specifically for Spanish-speaking members of our community!

Building your legacy (en Español conference session)

On Thursday, February 20, from 9:45 a.m. to 10:45 a.m., the president of Sierra Group Roofing & Solar, Marcos Sierra, will be presenting about making the business move from subcontractor to business owner in Spanish. Marcos, who’s business success and community involvement got him recognized as one of the Arkansas 40 Under 40, will be covering all parts of the transition, from why owning is advantageous to the challenges that might crop up and how to navigate them for a smooth transition.  

Learn more and add his session to your Show Planner!

Rooftop to laptop (en Español conference session)

Then on Wednesday, February 19 at 8:15 a.m. (running until 9:15 a.m.), Pancho Serrano will be teaching a session in Spanish on navigating the digital landscape as a Latino roofing contractor. Pancho is a well-known member of the industry who has been instrumental in advocating for digital transformation and innovation. He is the CEO of Roofers Going Digital and has worked with big name companies like SRS Distribution, GAF and Owens Corning as a speaker. This session is designed to teach Latino roofing entrepreneurs practical and actionable strategies to utilize digital marketing that connects with your community and helps your business grow.

Add this session to your Show Planner and learn more about what it will cover!

Latinos in leadership (en Español conference session)

Taught by the incredible Amparo Sancen of Sancen Contracting and Latinos En Roofing, this session will be held on Friday, February 21 from 8:30 a.m. to 9:30 a.m. Amparo will share how Latinos in the roofing industry can grow their business through strong leadership and team building. Taught in Spanish, this is a great opportunity for those interested in hiring and training the next generation of Latino leaders in roofing by creating a strong company culture.  

Learn more about Amparo’s session and add it to your Show Planner now!

Find your value proposition (GAF education presented in Spanish)

There will also be Spanish-language opportunities available on the trade show floor! On both Thursday and Wednesday 4:00 p.m. to 4:45 p.m. you can stop by booth #19060 to learn from Alan Lopez, the Latinos in Roofing lead at GAF. Alan will be presenting (in Spanish) about how to present your true value proposition, your skills and expertise, to your customer.  

Make sure to add one of Alan’s floor presentations to your Show Planner!

SRS Para Latinos cocktail party

Last but not least, there will be a fun networking opportunity at the SRS XTV area on Wednesday, February 19! Kicking off at 5:00 p.m., SRS Distribution Para Latinos will be hosting their much anticipated and enjoyed cocktail party. This is a fantastic opportunity to take a moment to relax and enjoy the company of the roofing community during the busy show!

Make sure you are registered for IRE and start filling out your schedule with some of these incredible Spanish-language opportunities!