EOS: Traction

By Rapid RevOps.

Gain traction in a 90-day world!

"Traction is the rhythm that brings the Vision for your company to life — without traction, a vision is a pure hallucination."* - Gino Wickman

Gaining traction means making your vision a reality — bringing it down to the ground and executing with discipline and accountability. In my experience, the execution piece is the toughest for most visionary entrepreneurs, particularly the ability to create accountability and discipline throughout the company. It can be a little uncomfortable. But don't let the fear of creating discomfort hold your company back from creating traction. Clear is kind, right?

Companies that run on EOS® live in a 90-day world. Every 90 days the leadership team meets to look back briefly at the last 90 days, look forward by establishing the top two to three company and individual leadership team Rocks (specific and measurable priorities) for the next 90 days, and goes back into the business to execute — staying laser focused on the Rocks.

Another tool we use to strengthen the Traction component is a Meeting Pulse, because it's about better meetings — not more meetings. The EOS® L10 meeting helps founders have time to think and discuss critical issues, just once a week to go over the business traction, To-Dos, critical issues and people issues. It is a 90-minute format that will free up the rest of everyone's agenda to execute.