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Counting Down to WRE 2023!

General Coatings WRE is Coming!
September 22, 2023 at 3:00 a.m.

By Anna Lockhart.  

As the 2023 WRE event draws closer, it’s time to make plans to drop by the tradeshow floor to visit some amazing brands and their teams at their booths!  

In a recent episode of the Roofing Road Trips podcast, host Heidi J. Ellsworth sat down with Barry McConway, president of EVERROOF, and Will Lorenz, president of General Coatings, to discuss the upcoming Western Roofing Expo (WRE). This special episode highlighted the exciting things both companies have in store for this year’s expo and what attendees can expect from the experience!  

Hosted by the Western States Roofing Contractors Association (WSRCA), this expo is the premier regional roofing event that industry professionals from across the United States must experience! The two-day trade show will feature educational and inspirational speakers, tournaments and plenty of networking opportunities.  

Attendees won’t want to miss out on stopping by the EVERROOF booth, where they’ll get the opportunity to speak with industry professionals about the benefits of using their line of high-quality products. For those interested in stopping by, Barry shared, “On our website, you can see all of the events that we're signed up for and WRE is listed. There's an opportunity there for you to make an appointment to meet us at the trade show... We're trying to make ourselves as available as possible. We're having a lot of fun out there in the marketplace, raising more awareness of our great products.” 

In the second part of the podcast, Heidi chatted with Will to discuss what attendees can expect from visiting the General Coatings booth. “We're so excited about Las Vegas coming up and getting there for Western States. It's always a great show. We think it's another great opportunity to talk to people about their roofs and how to stay dry and have a performing roof system,” Will shared. 

Whether you’re on the hunt for a quality coating product or looking to network and make industry connections, definitely consider dropping by the EVERROOF and General Coatings booths to learn more about the fantastic work they’re doing for the industry! Then, drop on by booth #165 to visit with the RoofersCoffeeShop® crew to participate in an exciting giveaway!  

Listen to the episode or read the transcription to learn more about the upcoming WRE show!

Learn more about General Coatings in their Coffee Shop Directory or visit www.generalcoatings.net.

About Anna

Anna Lockhart is a content administrator/writer for the Coffee Shops and AskARoofer™. When she’s not working, she’s most likely to be found with her nose in a book or attempting to master a new cookie recipe. 



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