Consulting your way to success

By Certified Contractors Network. 

Learn how data-driven marketing can make a difference for your company. 

Marketing is crucial across all aspects of the industry. No matter where your operations focus, generating and closing on leads is key to creating a successful business. Further, in industries like contracting, word of mouth reputation is crucial. The difference between two proposals for many homeowners and building owners is the reputation of each company.  

Because of its importance, most contracting companies have some extent of existing marketing. But marketing can be complicated and difficult to use effectively for those without prior experience or understanding of basic marketing tactics.  

One of the key issues beginners face is collecting and understanding data and how to optimize what was gathered. In an industry that is always changing and generating new data, it can be tempting to avoid this area. But when used correctly, data is key to actualizing your business’s goals. At Certified Contractors Network, they pair contractors up with a construction management consultant to demystify the data process and create tailored-to-the-business marketing strategies. 

Marketing is much more complex than simply advertising your services and waiting for people to inquire. It's a living, breathing process that needs professional direction. Most contracting companies don't have these innate skills, so it can be very beneficial to receive help.  

Construction consulting services can provide you with actionable advice and data-driven strategies that encourage growth. Industry insights are a huge part of successful marketing, and a consultant can provide these for you. They'll give you clear information on where the industry is headed, what customers are looking for, and what you can do as a business to evolve. Some data points you'll want to pay special attention to are: 

• Demographics: Who is your typical customer? You should know the precise characteristics of who is likely to invest in your services, that way you know where to market. 
• Style trends: Homeowner preferences can change from year to year. It's important to know what the popular installation materials are. 
• Pricing: Is homeowner investment expected to increase or decrease in the coming year? You should know these numbers so that you can take the correct plan of action. 

With help from a consultant, all this research and data aggregation will be done for you. You'll be able to devise a strategy that's driven by facts, not feeling. 

Certified Contractors Network is the nation's leading contractor consultant. We are dedicated to helping our members achieve immense success in their industry, and data-driven strategies are a key aspect of our work. Additionally, we provide contractor training, certification assistance and sales training to help you expand your business even further. 

Original article source: Certified Contractors Network