Bringing clarity to roofing sales with 3D animation

By Jesse Sanchez.

Transforming homeowner engagement through visual storytelling.

Roofing sales have long been a challenge in an industry where technical jargon can leave homeowners feeling overwhelmed. Sales Assist, a cutting-edge application designed for roofing contractors, is changing that dynamic by incorporating 3D animation to make complex processes easily understandable for the general population.

Wyatt Simonson, director of operations at Sales Assist, highlighted the power of visual learning in sales. "People are visual learners. I mean, you think of any content you're taking in. Videos are such a good way to explain stuff," he said. This perspective has driven Sales Assist’s approach to educating homeowners through 3D animations.

What started as a custom video solution for individual roofing companies has evolved into an expansive library of over 250 pre-made 3D animation clips. With the app’s video builder feature, contractors can customize presentations tailored to each homeowner’s unique needs. Whether it’s a skylight installation, attic ventilation or a full roof replacement, contractors can assemble relevant clips to create a seamless visual walkthrough of their process.

Traditional sales techniques often struggle to effectively communicate the nuances of roofing projects, leaving homeowners confused or uncertain. Sales Assist tackles this challenge by offering an interactive and visually driven experience that simplifies complex roofing processes. "If you're able to present to a homeowner why you would be the best person to do the job and how you can do it, I think they understand it a little bit more and maybe even get a little excited about it," Wyatt said. This method not only enhances customer understanding but also strengthens the contractor’s credibility, ultimately increasing the likelihood of closing deals.

Beyond its educational aspect, the app offers valuable tools for contractors, including analytics to track video usage and customer engagement. Additionally, Sales Assist continues to expand its library based on user feedback, ensuring the tool remains relevant and effective in an ever-evolving industry.

Explore how Sales Assist can help you streamline presentations, build trust with homeowners and close more deals!