By Anna Lockhart.
In the digital age, having a strong understanding of technology and an active online presence is critical to successfully reaching your customer base. Even in the trades, learning how to make the most out of the internet and its quirks can be a major competitive edge in getting the most reach when it comes to marketing and communicating with your target audience.
One such way to efficiently reach your audience is through maximizing your SEO. SEO, or search engine optimization, is an algorithmic tool used by search engines such as Google or Bing to determine where your website will appear in a search. One way in which contractors can boost their business’s SEO is through maximizing the amount of content online using keywords referencing your company name, location and services. Another is through backlinks from relevant industry websites, like RoofersCoffeeShop.com, that are considered by the search algorithms to have a high domain ranking.
With RoofersCoffeeShop’s R-Club membership, members are provided with a specially dedicated and customized directory page on RoofersCoffeeShop.com. This page is a one-stop-shop for visitors to learn all about your company services, values, access your contact information and more! In one year alone, our members’ directories can easily accrue over 10,000 impressions and 1,000 page views, plus you’ll receive the backlinks that are so valuable to being found online.
Members of R-Club can also have their content promoted on our sister website, AskARoofer, where home and building owners seek roofing advice from contractors and industry businesses. This added exposure of your company name, content and website links is another great way to boost SEO and bring more attention to your brand!
We want our R-Club members to make the most out of their memberships, connecting with more customers and capturing quality leads with the help from the directories on our website and the educational resources we provide.
Learn more about R-Club membership and boosting your business’s SEO today!
About Anna
Anna Lockhart is a content administrator/writer for the Coffee Shops and AskARoofer™. When she’s not working, she’s most likely to be found with her nose in a book or attempting to master a new cookie recipe.
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