Balancing AI automation with human contact and integrity

RCS Influencer Patrick Cochran says it is important to keep lines of communication open with staff and customers when it comes to AI.

Implementing AI has been a slower process for us. We are focused on using AI to help speed up certain tasks, help organize thoughts and ideas and lean on it to help generate ideas for us, so we can expand on them creatively ourselves.

To keep trust and credibility we make sure we let our team know when we are using AI and how it’s being used.

We have recently formed an AI committee within our organization to ensure our team carefully vets all AI we use and works with our staff who will use it to make sure it is used properly. Keeping communication open and proper training with our team is how we are making sure everyone is aware of AI and its usage.

Our organization is using AI to enhance speed and accuracy, not remove human touch points.

Where AI has helped us automate certain tasks, we still make sure our touch points to our customers have not changed. There are certain parts of our process that give the customer human interaction. As of now, we still have no plans to eliminate those touch points completely. The age demographic will continue to shift, and as the younger generations continue to buy homes, the want for human interaction may be less. We continue to monitor this and will make changes as we see the market shift.

As AI becomes more widely used it is important that companies keep lines of communication open with their staff and customers to ensure its use is known and understood. Proper training to make sure the AI technology is being used as intended is also very important. With the ever evolving market, more automation will be required and efficiency and speed will help businesses grow in the future. At some point, companies will need to determine if automation alone or human contact is more important to their customers and business model. Or find the right combination. AI is still in the beginning stages and watching it evolve with the market and consumers will be very interesting.