Are you prepared for homeowners’ questions?

By Dani Sheehan. 

Homeowners want to vet your qualifications, credibility and reliability before hiring you. Build your reputation by answering questions upfront and close every sale with confidence. 

When homeowners need a roof replacement, they often focus on material, color and aesthetics first, but deciding who will perform the work is just as critical, if not more so. The quality of your installation directly impacts the performance and longevity of their roof. Your initial conversation with homeowners acts as an interview where they assess your qualifications, reliability and transparency. How well you communicate will shape the confidence you inspire in your potential customers. Are you ready to answer their questions confidently and clearly to close the sale?  

To help you prepare, here’s a list of common questions homeowners might ask before hiring you for the job. Being honest and thorough in your answers helps build trust with your potential customers and will set you apart from your competition. 

1 – Is your company licensed and insured? Be ready to provide proof of your licensing and insurance to show homeowners they’re working with a reputable and protected business. 

2 – Do you have references from past projects? Showcase your best work by creating a portfolio to share with potential customers. Ask a few past customers if they’re willing to be contacted to vouch for your services. 

3 – What is the estimated timeline for my project? Homeowners appreciate transparency and need to know how long their home will be disrupted. Provide a realistic timeframe and account for factors like weather and material availability that might cause delays. 

4 – What is the estimated cost of my project? Cost is one of the biggest hurdles to closing the sale. Clear and detailed estimates are crucial. Embed Instant Roofer’s roofing cost calculator on your website so that homeowners have this information up front. 

5 – Will you handle obtaining any additional permits if they are needed for the job? Don’t be caught off guard by local regulations. Understand the permits required for each of your service areas. 

6 – Do you offer warranties on the materials and labor? Be proud of your craftsmanship and the materials you use. Learn about manufacturer warranties and offer warranties on your services. 

7 – What does cleanup and disposal of the old materials look like? A clean jobsite is a sign of professionalism. Show potential customers that you care about their property and will go the extra mile to clean up after yourself and your crew. 

8 – Can you provide a contract detailing the scope of the work? Set clear expectations with a detailed contract that protects both you and the homeowner. 

9 – What is your payment schedule? Offer a transparent payment schedule that aligns with the project milestones. Homeowners can use Instant Roofer’s roof financing calculator to help them plan accordingly. 

10 – If issues or changes arise during the project, how will you approach them? Having a plan for the unexpected highlights your commitment to clear communication and problem solving. 

Partnering with Instant Roofer can give you even more of a competitive edge. Instant Roofer connects you with homeowners who have already taken the step by requesting an accurate, AI-driven estimate. Whether you embed their roofing calculator onto your company’s website or join their Exclusive Leads for Roofers program, they can help streamline the sales process, bringing you customers who are already confident in your pricing and reputation. 

Don’t leave your next job to chance – ensure you’re ready to impress from the first conversation! Join the Instant Roofer revolution today and have even more leads at your fingertips.