7 keys to selling metal roofs and siding

By Metal Central. 

Create a seamless customer journey to metal roofing sales. 

A sales strategy is crucial to effectively marketing products like metal roofs and siding. Metal roofs are durable and energy efficient, which makes them a desirable choice for customers. When approaching residential homeowners and commercial property managers you can be prepared to successfully pitch your products. Metal Central has prepared these selling strategies to boost your sales and convince customers.  

1 - Educate your customers about metal roofing and siding 

Many homeowners and business owners are not fully aware of the benefits that metal roofing and siding offer. Conduct informational sessions, webinars or workshops to educate your potential customers about: 

• Durability: Metal roofs and siding can last 40-70 years, which is significantly longer than traditional roofing materials like asphalt shingles. 
• Energy efficiency: Metal roofing reflects solar radiant heat, which can reduce cooling costs by 10-25%. 
• Environmental benefits: Metal roofing is often made from recycled materials and is fully recyclable at the end of its life. 
• Aesthetics: Today’s metal roofing and siding comes in a variety of styles and colors, enhancing the visual appeal of properties. 

2 - Showcase real-life examples 

Provide case studies and testimonials from satisfied customers. Showcasing real-life examples of homes and businesses that have benefitted from metal roofing and siding can help potential buyers visualize the benefits for their own properties. High-quality images, video tours and before-and-after comparisons can be very persuasive. 

3 - Highlight cost savings 

Although the initial cost of metal roofing and siding can be higher than other materials, the long-term savings can be substantial. Emphasize the following cost-saving aspects: 

• Lower maintenance costs: Metal requires minimal maintenance compared to other materials. 
• Insurance savings: Some insurance companies offer discounts on premiums for metal roofs due to their durability and fire resistance. 
• Energy savings: Reduced energy bills due to improved insulation and heat reflection. 

4 - Leverage digital marketing 

In today’s digital age, having a robust online presence is essential. Utilize various digital marketing strategies to reach a wider audience: 

• Social media marketing: Use platforms like Facebook, Instagram and LinkedIn to showcase your projects, share customer testimonials and engage with your audience. 
• Email marketing: Build an email list and send regular newsletters with updates, promotions and educational content. 

5 - Provide exceptional customer service 

Great customer service can set you apart from the competition. Ensure that your sales team is knowledgeable, responsive and helpful. Free consultations, quick responses to inquiries and a smooth purchasing process can all enhance customer satisfaction and lead to referrals. 

6 - Attend trade shows and expos 

Showcase your metal roofing products at industry trade shows and expos. These events provide an excellent opportunity to meet potential customers, demonstrate your products and network with industry professionals. 

7 - Stay updated with industry trends 

Stay abreast of the latest innovations and style trends in the metal roofing and siding industry. Continuously improving your product offerings and staying informed about new technologies can give you a competitive edge. 

Metal roofing from Central States Manufacturing and Metal Central offers durability, safety and aesthetic appeal, making it a smart investment for your business and your customers’ projects. 

Original article source: Metal Central