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PODCASTS
RoofersCoffeeShop is providing a new way to learn that is just for you! Our roofers have shared that they want to learn when and how they want to; whether that is Reading blogs and e-books late at night, Listening to podcasts during the morning drive, Watching videos over morning coffee at the desk or any of the three during the midnight hours. This page is dedicated to the Listening Portion of these topics. Please click here to see the topics as Watch or Read.
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Selling Total Cost of Ownership to Property Owners
A new roof is a big investment. Roofers should be able to help both homeowners and commercial property owners account for the lifecycle of the materials they choose, durability and performance attributes, aesthetics over time and warranty to truly explain the total cost of ownership of a roof. In this RLW, ...
The Roofers' Playbook - Utilizing Software to Transform Roof Deficiency Detection
In this Read Listen Watch Karen Edwards is joined by Greenwood Industries Executive Vice President Joe Jolicoeur, Best Roofing Senior Forensic Roof Specialist Jordan Litt and Jobba Trade Technologies Senior Account Executive Zach Carpenter to discuss the importance of documenting inspections, service calls and maintenance visits on every job. This ...
MetalForming Machines LIVE
In this MetalTalk, Heidi J. Ellsworth sits down LIVE with the experts at MetalForming including President & CEO Stephen Gosk, Business Development Director Chad Rowe, Executive VP Precision Sales David Prokop and Executive VP Operations Martin König to talk about metal forming machinery. They will be live at the ...
Cool Coatings: Combating Urban Heat Islands
In this RLW, Heidi J. Ellsworth sits down with Lauren Rogers of Sherwin-Williams to discuss cool coatings. Cool coatings represent a transformative solution in construction, designed to combat urban heat islands and enhance building energy efficiency. These coatings utilize advanced materials and reflective pigments to minimize heat absorption from sunlight, ...
Myth vs. Reality: What Manufacturers Won't Tell You
In this Read Listen Watch®, Karen Edwards is joined by IB Roof Systems’ President Jason Stanley to dispel myths and roll out the facts about a hidden pitfall on the jobsite, oversized roofing rolls. Jason tells us about the dangers that are introduced to the jobsite when wider, heavier rolls ...
This is Roofing School!
Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
How to Connect With Vocational Schools
In this RLW, Heidi J. Ellsworth sits down with Sherri Miles of Miles Roofing, Rick Damato of Damato Enterprises, Tim Stephens of Architectural Sheet Metal and John Esbenshade of National Roofing Contractors Association (NRCA) to talk about workforce development and their recent participation in the national SkillsUSA competition. Now in ...
Leverage Your Team to Scale Your Business
In this RLW, Heidi J. Ellsworth talks to Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, about the strategies and insights behind leveraging your team to effectively scale your business. Monica and Melissa bring decades of experience in the roofing industry and beyond, specializing in transforming company cultures, ...
A Peek Over the Edge
In this RoofersCoffeeShop RLW, Heidi J. Ellsworth sits down with Nick Musel and Hank Bonney of Mule-Hide to discuss the importance of edge metal. The majority of roof failures are not the result of how the roof is secured, but of metal edge failures in high-wind events. With increased weather ...
Navigating the Legal Side of Subcrews
In this Read Listen Watch®, Karen Edwards meets with Trent Cotney of Adams & Reese L.L.P. and Justin Bedwell of Camouflage Roofing & Construction, LLC to talk about the current impact of subcrews in the roofing industry. They discuss the challenges and opportunities of navigating subcontractor relationships and the ...
Maintenance, Restoration and Operations Excellence
In this CoatingsTalk, Heidi J. Ellsworth meets with Dylan Wheeler of SOPREMA, where he serves as the Strategic Account Manager at TRP Roofing Products a SOPREMA Group Company. Today’s building owners and facility managers are looking for solutions for their facilities and Dylan shares how SOPREMA and TRP are co-branding ...
Springboard Your Business with Smart Data Strategies
In this RoofersCoffeeShop RLW, Heidi J. Ellsworth is joined by an all-star panel to talk about the importance of accurate, timely, and organized data. Eugene Zukowski from Jobba Trade Technologies, Michael Black of Sutter Roofing and Alex Pegnato from PRIN discuss how the industry is functioning at a high level ...
Selling Sustainability
How is sustainability part of the home improvement sales and installation process? Join Heidi J. Ellsworth as she talks with LP Building Solutions Resource Manager, Kris Gray, about how contractors can understand sustainability and in turn share that with their customers. They talk about the history of sustainability in ...
The Science of Performance
In this RLW, Heidi J. Ellsworth visits with Melissa Dunson of TAMKO to talk about the science of high-performance asphalt shingles. As roofing companies are working to provide the strongest roofs to handle the elements, roofing manufacturers are working to create incredibly strong roofing systems. Learn about the importance ...
State of the Union for 2024
In this MetalTalk, Heidi J. Ellsworth visits with Geoff Bernstein of Vicwest, Stephen Gosk of MetalForming, and Holly Gotfredson of American Metalcraft and Finishing Dynamics to discuss the State of the Union for the metal industry looking forward to 2024. They will talk about the health of the industry overall, ...
The Power of Proper Training
Join Heidi J. Ellsworth for this special first edition of CoatingsTalk! Johnny Walker from APOC joins her to do a deep dive on training and how it can make the difference in your roof coating projects. Training can save you time, money and headaches while empowering all involved from foreman ...
Severe Weather Survivors: Synthetic Slate and Shake
Wildfires in Canada. Too much rain in some areas, drought conditions in other areas. Sweltering temperatures; plunging temperatures. The weather is a hot topic. For this RLW, we’ve gathered roofing experts to talk about how synthetic slate and shake roofing products not only survive, but can thrive, in today’s extreme ...
Secrets to brewing success in the roofing industry
Join RoofersCoffeeShop and Leap for a session that's equal parts caffeinated and informative. Leap gathered industry insights from a recent survey that are as invigorating as your morning coffee! To sweeten the deal, Leap is giving away the 2024 Home Improvement & Remodeling Business Benchmark Report. In this caffeinated ...
Maximize Your Unpaid Local Marketing
In this RoofersCoffeeShop® special RLW®, Karen Edwards meets with Danny Braught from LMH Agency, an expert in digital marketing and maximizing your online presence. They will dive deep into how you can leverage your Google Business Profile to deliver the qualified leads your business is looking for. This powerful, free ...
Danger Ahead!
In this RoofersCoffeeShop RLW, Heidi J. Ellsworth visits with Jon Belnap of IB Roof Systems to dive deep into the intricacies of risk management at all stages of a low-slope commercial roofing project. While they focus on commercial single-ply PVC roofing, the concepts discussed are applicable to any roofing job. ...
Women in Metal Construction LIVE at METALCON!
In this MetalTalk™ recorded live from METALCON, Heidi J. Ellsworth sits down with Kelli Nolden with DoneRite Home Maintenance and Michelle Kettering with LTD Exteriors to discuss women in metal construction and the metal industry as a whole. Nicole and Michelle have both trained with John Sheridan and are part ...
Looking for Labor in all the Right Places
In this RoofersCoffeeShop® special RLW®, Heidi J. Ellsworth meets with experts from Labor Central and SRS Distribution to discuss how technology is creating solutions for the industry. Finding labor has become one of the biggest challenges in the industry, and as with everything today, technology is playing a role in ...
The Right Coatings for the Right Roofs
In this RLW, Heidi J. Ellsworth welcomes Jeff Harvey of TRP (formerly Tropical Roofing Products) to talk about coatings. As a SOPREMA company, TRP has been and is an acknowledged leader in roof coatings. Jeff and Heidi will discuss the best practices for assessing a roof for roof ...
Scaling up With BI: Business Strategies for Roofing Companies
In this RoofersCoffeeShop RLW, Heidi J. Ellsworth meets with experts in customer service, estimating, service, safety, regulations and legal issues. Eugene Zukowski of Jobba, John Kenney of Cotney Consulting Group and Trent Cotney of Adams and Reese join the conversation to share their 2023 insights on how business intelligence ...
SkillsUSA – Finding Future Roofing Professionals!
In this RLW, Heidi J. Ellsworth sits down with Jennifer Ford-Smith of Johns Manville and John Esbenshade of NRCA to talk about their recent participation in the national SkillsUSA competition. This amazing event brings CTE vocational schools and students from around the country to a competition for every aspect of ...
Workflow Strategies: Automated Property Data to Win More Business with Current Customers
Join us for an interactive webinar live from the FRSA expo where we delve into the world of data-driven upselling and explore how automated property insights unlock new revenue potential for your business. Learn how automated ordering of whole home data can empower you to upsell effectively, improve estimates and ...
Live in Color: Architectural Color Forecast
In this RoofersCoffeeShop RLW, Karen Edwards sits down with Brynn Wildenauer and Kiki Redhead to discuss the Architectural FUSE Color Forecast, color schemes, color trends, macro color themes and more. The FUSE architectural metal coatings color forecast analyzes revolutions in the industry for the next 3-5 years and beyond, presenting ...
Whole Home Upselling
In this special RLW, Heidi J. Ellsworth welcomes the team from EagleView and AccuLynx to talk about how contractors are leveraging the technology behind the EagleView roof and wall reports from within AccuLynx to upsell homeowners for new siding, gutters and other exterior finishes. With an interactive demonstration, you will ...
Is There Really a Labor Shortage?
In this special RLW, Heidi J. Ellsworth welcomes John Van Beek from Labor Central and Paul Aguire from Lumanex to discuss if there is really a labor shortage in roofing or if we are just looking in the wrong places. They discuss how technology is changing how we find labor ...
Grow Your Business With Stone-coated Steel
In this RLW, the experts at Westlake Royal Roofing talk about the ongoing growth and performance of stone-coated steel roofing products. With storms on the rise and extreme weather throughout the country, it is more important than ever to provide roofing products, systems and solutions that protect consumers. This webinar ...
Being Prepared for OSHA
As the roofing industry heads into Stand Down for Safety Week, Kyle Rea of Adams & Reese provides insight into the current OSHA inspection and citation process on this important RLW. With a deep dive into the key issues of OSHA inspections and processes, Kyle shares with Heidi J. Ellsworth ...
Estimating Software And The Roofing Industry
Heidi J. Ellsworth sits down with John Kenney of Cotney Consulting and Eugene Zukowski of Jobba to talk about estimating software and the roofing industry. John has been estimating for over 40 years and currently teaches and certifies roofing estimators across the country. They will talk about the key functions ...
Technology That is Changing Roofing
Industry thought leaders Greg Bloom of Beacon Building Products and John Kiesel of Division 7 Roofing and Imagine Technologies meet with Heidi J. Ellsworth to talk about the technologies of roofing for today and tomorrow. From artificial intelligence to aerial imagery to distribution technology systems, all of these innovations ...
Beyond the Labor Shortage with Field Leadership Training
As the labor shortage intensifies, roofing companies are being forced to find new ways to not only recruit but retain labor. John Kenney with Cotney Consulting Group has taken a leading role in developing field leadership crew training that empowers employees and attracts new recruits. His training classes provide ongoing ...
Being Successful Selling Preventative Maintenance
Why should roofing companies offer preventative maintenance? Greg Hayne of Hayne Coaching Group and Eugene Zukowski Head of Implementation and Training at Jobba Trade Technologies, will share why start one and how to easily enhance your roofing service department by offering preventative maintenance to your customers. Partnered with ...
Want some real insight on how this new technology could be a step above what you are currently using?
Learn How HD Instant-Access Aerial Imagery and how it can take your measurement process to the next level. Presented by Tony Agresta & Moderated by Heidi J. Ellsworth Listen to the Podcast
Stopping Chimney Leaks: Re-roofing and Maintenance
In this RoofersCoffeeShop RLW, Heidi J. Ellsworth talks with Wendy Marvin of Matrix Roofing & Home Solutions and Nathan Ferraro of Sashco about chimneys, including how roofing contractors can add the maintenance and repair of chimneys to their offerings. They will provide important information on how to inspect and ...
Introducing the RCMA Virtual Training
Join us as the RCMA makes a big announcement exclusively on RoofersCoffeeShop! You asked for it and the RCMA listened. Watch this special edition RLW to learn about their first-of-its-kind virtual coatings training program. Read the Transcription Listen to the Podcast Watch the Webinar
Why Sustainable Solutions Matter
The sustainability experts at Soprema share Why Sustainable Solutions Matter in this intriguing and progressive RLW. Join these leading professionals as they talk about how to make sustainability a core value of your business and build your business overall with green solutions. This is a game changer for companies that ...
Partnering Software and Service
In the ultimate partnership, Cotney Consulting and Jobba present this RLW on the importance of using the right software for Service. It is a partnership that is critical for roofing companies to find in order to have success. In today’s tech driven environment, roofing contractors need to understand how to ...
Inside Metal Roofing by Industry Experts
In this RLW, Sherwin-Williams and leading metal roofing experts share what is happening Inside Metal Roofing today. Focused on the need for skilled labor, these experts will share how training for sales and installation along with increasing technology is changing the face of the industry for contractors and consumers alike. ...
OSHA: Know Your Rights
Trent Cotney joins Heidi J. Ellsworth for a timely and highly relevant RLW on OSHA and how contractors need to know their rights around risk mitigation and defense. With the National Safety Stand-Down starting out the month of May, this RLW will wrap up all the conversations and information ...
Experience Titan XT™ as it Transforms Roofing
Every now and then something BIG and special happens in the roofing industry. This is one of those times as the thought leaders at TAMKO have done with the introduction of Titan XT™. In this RLW, TAMKO experts will share how roofing contractors can Experience Titan XT™ and how the ...
Automations – How They Make Business Easy
February 23, 2022 11 AM PT In this RLW, we will find out why software automations are important in roofing. The experts at JobNimbus visit with Heidi J. Ellsworth on the subject of software automations in this very informative Read Listen Watch (RLW) episode. Today contractors can use automation to ...
How to Train and Certify your Estimators!
January 26, 2022 11 AM PT This month’s RLW features John Kenney of Cotney Consulting Group who talks about the importance of estimating training and certification programs. More than ever, employee training is important for recruiting, retention and the ability to differentiate your business. John Kenney and the Cotney ...
How to Incorporate Composite Roofing into Your Business
January 5, 2022 11 AM PT Talking about ways to build your business, this RLW - Building Your Business in Spite of Long Product Lead Times and Rising Costs, helps roofing companies understand how to incorporate composite roofing options into their business. Two roofing contractors, Scott Kim, WGM Contracting and ...
How to Utilize Online Service and Training
This RLW features John Kenney of Cotney Consulting who shares how roofing contractors can shift how they buy services from the old way of sitting in an office to the new way of buying and meeting online. Cotney recently launched ShopCotney.com offering digital resources that make it easy to get ...
Differentiate your Business with Home Improvement
Developing the right connections and products to grow your business is very important. Diversifying your business with performance products and strong relations is critical. Learn how to upsell with performance products and build relationships that will help you grow your business. With a foundation of customer service, Wendy Marvin, CEO ...
How to Make Vegetated Roofing Easy
The Soprema vegetated roof team talks about how roofing contractors can better incorporate vegetated roofing into their business. With a strong understanding of what the architectural and specification communities along with building owners are looking for, they can help contractors understand how to position their roofing company to do ...
Training to the Next Level with Johns Manville
Heidi J. Ellsworth of RoofersCoffeeShop sits down with Jennifer Ford Smith of Johns Manville to talk about the importance of ongoing training. Both ladies have been highly involved through out their careers working together on National Women in Roofing, Roofing Alliance and NRCA committees. In this RLW, Heidi ...
Reducing Risk with Legal Maintenance
Today it is more important than ever to have up to date, pertinent employee and safety manuals along with the most current contract language. During these turbulent times, Cotney Attorneys and Consultants have been helping roofing contractors navigate the risk of COVID, material supplies, employee law, regulations and much ...
The Proof is in the Roof
The experts at Georgia-Pacific share recent survey data on how roofing cover boards can help extend the life of a roof. The RLW features results from a third-party survey where data was collected from an FMI Roof Cover Board Survey in May, 2020. The survey found that the ...
Ventilation – Know More, Sell More “Selling Beyond the Shingles”
Nick Nobbe of Quarrix leads this informative RLW sharing with Heidi J. Ellsworth the importance of educating homeowners on ventilation. Highlighting recent statistics and survey results, they share how 92% of homes across the U.S. do not have the right ventilation. Nick talks about the benefits of understanding ...
Designing Service and Maintenance Technology Solutions with Greg Hayne
In this RoofersCoffeeShop RLW brought to you by Jobba Technologies, well-known business consultant Greg Hayne shares how roofing service and maintenance is being redesigned by a changing economy and most of all by technology. He shares that there are areas that never change including having a strong foundation of ...
Technology to Buy Back Your Time with JobNimbus
As the world has been flipped upside down in the last year, roofing contractors are still busy. Working in an increasingly digital world, it often seems that roofing companies are losing not gaining time and productivity. Heidi J. Ellsworth, RCS Partner visits with Monroe McKay, Business Development Director ...
The Blueprints to Your Business
In this exclusive interview, Heidi J. Ellsworth, RCS Partner talks with John Kenney of Cotney Consulting Group about his new book “The Blueprints to Your Business.” Known for his excellence in roofing operations, Kenney is not only releasing a new book in 2021 but leading the launch of the ...
Drive Your Own Software Solution! Contractor Driven Software Development with Jobba
In this Read Listen Watch (RLW), Heidi Ellsworth speaks with Eugene Zukowski, Product Marketing Manager at Jobba Trade Technologies about the concept of contractor-driven technology and how contractors can drive their own software solutions. As the original cloud-based roofing software for project and customer relations management, Jobba has experienced an ...
The Impact of Very Severe Hail
In this RLW, Steve Kuhel, product manager for FiberTite, talks with Heidi J. Ellsworth, RCS partner, about hail events and commercial roofing listings, including defining VSH, the emergence of hail events and geographical considerations. Most who have been involved with the roofing industry have experienced the costly impacts of ...
Adopting Technology that Makes Sense for Roofing
John Kenney of Cotney Consulting Group shares with Heidi J. Ellsworth his 30-plus years of roofing experience and how he has adopted technologies that make sense. Known for his excellence in roofing operations, John is bringing tools like Smartsheet, artificial intelligence and a deep understanding of technologies that work. Now, more ...
The Future of Sustainability and Roofing
Heidi J. Ellsworth discusses the future of roofing and sustainability with Tim Kersey, VP and General Manager of Soprema USA, and Matt Davis, Soprema's Marketing Manager. With a growing need for sustainable products and systems on the roof, there is also an overall societal demand for corporate responsibility around sustainability. ...
Architectural Design Meets Wildfire Safety – Understanding Roofing Fire Testing
Heidi J. Ellsworth, RCS Partner, welcomed Zach Stopyro and AC Galeon of DaVinci Roofscapes to RoofersCoffeeShop's May 2020 Read Listen Watch (RLW) presentation on wildfires and roofing. With wildfires growing every year, it is more important than ever to choose roofing products that can help deter fire. This ...
Understanding the Future of Roof Restoration
Mike Swartzer, National Sales Manager for IB Roof Systems, will discuss the future of roof restorations as building owners look to increase longevity of current roofs with stronger recover or re-roof solutions. Mike brings a long history of working with roofing contractors on how to best use roof coating ...
Make More with Metal in 2020 – Find out How!
Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job. Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase and install more metal. It ...
How to Extend Your Roofing Season with Cold Weather Roofing Technology
With current labor shortages, the ability to work year-round and take the seasonality out of roofing is more important than ever. Working during the winter months helps roofing contractors keep laborers employed year-round, leading to diminished backlogs, increased business and overall customer satisfaction. During this webinar learn about ...
Rise Your Career! WTI Apprenticeship Program
In this webinar, podcast and transcript you will learn that there are only a few programs, if any, of its kind currently existing in the roofing industry. The program is open to everyone and once accepted, apprentices can earn an Apprentice Completion Certificate (journey-level recognition) upon completion of the program ...
3 Tips for a Successful Coatings Installation by Western Colloid
Many roofing companies shy away from coatings due to the unknowns. A few have had an unpleasant experience. If you set up your project correctly you will find that the coatings side to your business can be extremely lucrative. You can provide a superior roof for your clients and save ...
Tremco- New Technologies
Changing the conversation Between Building Owners and Roofing Contractors Find out how GranuLock™ factory-applied granule surfacing, anti-wicking fabric technology and RooF-ID™ are changing the conversations between building owners and roofing contractors. Tremco Roofing is incorporating these technologies and more in their POWERply Endure membranes and roofing systems. Learn about their ...
How to Build a Service and Maintenance Program Profit Center in 7 Steps
S1:E6 In this podcast, Jesse Martinson of SureCoat Systems explains how he developed a successful maintenance division that is very profitable. He will walk attendees through the program and demonstrate through project case studies how to create a new or better profit center and how to project out the revenue that ...
Ask Trent Cotney- Five Key Roofing Contract Provisions
S1:E5 Trent Cotney joined Heidi Ellsworth to discuss Roofing Contract Provisions. This webinar focuses on five of the most important commercial and residential roofing contract provisions with the opportunity to ask Trent Cotney important legal questions concerning overall contract provisions. Presented by Trent Cotney Moderated by Heidi J. Ellsworth Listen to the Podcast
How the Younger Generation is Taking Over the Roofing Business and How Current Roofers can Keep Up
S1:E3 Listen as Heidi J. Ellsworth joins the experts from Trimble, a leader in construction technology, as they share how the younger generation are starting businesses and how current roofing professionals can keep up with new technology and innovative solutions. From managing projects to gaining more business, you'll gather insight into ...
RISE- Scholarship Program Construction Management Program
S1:E2 Join Amie Grant, WTI Education and Community Outreach Coordinator and Joey Lee III, WTI Construction Manager as they discuss the opportunities through Akron University to obtain a construction degree. Created in collaboration with the University of Akron with roofing professional needs and aspirations in mind, WTI, a subsidiary of Tremco ...
Withstand the Next Storm! Find out how roofing contractors are helping homeowners work through the complexity of insurance claims to get the roof they want.
S1:E1 This RCS webinar will help you understand how to help homeowners work through the complexity of insurance claims to get a roof that will withstand the next storm. Trent Lovewell of WeatherGuard, Inc. an Omaha, NE roofing contractor and Aaron Adams, Central Regional Manager for DaVinci Roofscapes, discuss the ...
