IKO Manufacturing Podcast Playlist

Please enjoy these podcasts and join us as we add more!

To learn more about IKO Manufacturing, visit their RCS Directory. 

Elevate your Roofer Brand

Heidi J. Ellsworth, RCS Partner visits with Jeff Williams, IKO Brand Director and Jack Gottesman, IKO Marketing Manager about branding in this informational and thought-provoking Roofing Road Trips podcast.  To many roofing contractors, “branding” can sound like a big undertaking that is potentially unnecessary.  Jeff talks about how it can be intimidating to even a seasoned marketer, so it is understandable that this concept can seem elusive in day-to-day business.  Heidi and Jeff review the importance of taking the time to establish a strong brand and how it will continue to help and improve sales and marketing as well as overall company culture.  Jeff shares the top five things every roofing professional should know about branding their business for success.

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Roofing Systems that are Challenging the Weather

This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. Jack and Mark share the excitement around IKO roofing products and how they are creating systems that meet the Insurance Institute for Business and Home Safety’s (IBHS) FORTIFIED Home™ standards. The FORTIFIED Home program seeks to improve property resilience to natural disasters on a local, regional and national level. Listen to this episode to learn how FORTIFIED and IKO are working together to create roofing systems that can challenge the weather.

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Video Marketing and Selling Performance

Heidi J. Ellsworth, RCS Partner, visits with Jack Gottesman, Marketing Services Manager for the U.S., about how contractors are working with homeowners using video marketing to help them find the right roofing shingle that offers both performance and appeal.  

Jack shares on this podcast that there is no such thing as 'one size fits all' when it comes to selecting roofing shingles.  Asphalt shingles can provide the beauty and luxury of authentic shake or slate roofing and he is working with contractors across the country to help share the message of beauty that performs with homeowners through the use of video during this time of social distancing.

Helping contractors find the right performance shingle line with the right colors for homeowners is Jack’s passion. He will share the process of selecting the right product for the right region with the perfect color to make any homeowner happy. 

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IKO ROOFPRO®

If you’re a roofing contractor with the desire to be the best professional you can be, and you recognize that business building tools and opportunities are critical to success, you are going to want to listen to this podcast.  Heidi J. Ellsworth, RCS Partner, visits with Nicole Gray, Loyalty Program Manager at IKO about the very popular IKO ROOFPRO® Program.  IKO continues to partner with roofing contractors to grow their business’ sales, increase profitability and offer an extra outlet of support with leading-edge opportunities, all a part of the IKO ROOFPRO® Program. 

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IKO Integrity: Yesterday, Today and Tomorrow

In this episode of Roofing Road Trips Podcast with Heidi, we hear from Carol Perkins of IKO. Carol shared with Heidi how she got into the roofing industry many years ago after a recommendation from a favorite professor. After 23 years in the industry, Carol strives to share her knowledge and mentor her employees due to her strong belief in the importance of the retention of key employees. Listen to hear her story.

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