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MetalVue by Sherwin Williams

MetalVue Program

Ready to grow your business? Meet the Sherwin-Williams program that'll help you work smarter, not harder. The MetalVue program was developed to help manufacturers and contractors sell more residential and commercial metal roofs. As the industry leader in metal roof coatings, we're dedicated to growing the metal roofing industry and the share of business for our partners faster than the current rate of
growth. To achieve this, we've designed and developed a suite of services that can be marketed through the customer/value chain, including distributors, contractors and even installers.

Find out more about MetalVue today.

Start MetalVue today!


Unlock the future of metal roofing with Sherwin-Williams' Roofing Passport!

Visit booth 4063 for a live demo of the software that’s set to transform your business. Want in? Enter the METALCON ticket giveaway for your chance to experience it all firsthand. Don’t miss out—see you at the show! 

Win a METALCON Total Experience Pass!

Enter for your chance to win today!


Win a METALCON Total Experience Pass!

As a METALCON partner, MetalCoffeeShop is giving away 10 free Total Experience passes to the show! 

The Total Experience registration package is the premium pass to everything happening on the show floor. This includes access to 250+ exhibitors, demos, keynotes, networking events and 35+ FREE accredited education sessions.

Enter to win a METALCON Total Experience Package!

Winners receive one Total Experience Pass for entry to the show. Travel and hotel are not included.


Roofing Passport

Built for the metal roofing market.

Make your metal roofing estimation and ordering process easier and more profitable, regardless of market, with Sherwin-Williams Roofing Passport. It’s one fully integrated program that adds efficiency to your projects from start to finish. In less than 5 minutes, and for as little as $35, create the most accurate roofing bid of your career without ever leaving the office! Bid with any roofing material, including METAL.

The Only Complete Roofing Software

Roofing Passport is the industry’s only fully automated roofing software platform for estimating and ordering that puts Contractors in command of the bidding process. Applicable for residential and commercial roofs – new and existing construction — Roofing Passport’s database gives contractors complete control over inventory, pricing, and takeoff processes for all roofing materials, including asphalt, tile, and even METAL! 

Roofing Passport integrates seamlessly with EagleView, the number-one provider of aerial property measurements, Roofing WRX, for precise new construction estimation derived from drawings, and Sherwin-Williams Coil Coatings, the industry leader in metal roof coatings.

Contact us for a demo.


Make More with Metal


Roofing Passport

The Sherwin-Williams Roofing Passport, built specifically for the metal residential re-roofing market, is a groundbreaking platform that simplifies metal roof estimation and ordering. As a fully automated program, this digital platform enables project estimation in one click – transforming your roofing business. When compared to asphalt roofs, metal delivers advanced durability and weatherability to protect homes for longer periods of time.

Historically the estimation process was more time consuming, complex and uncertain. With the Sherwin-Williams Roofing Passport, this uncertainty is eliminated by simplifying the process for metal roof estimation, yielding quick and efficient results. 

Start Roofing Passport today!


Check out how Sherwin-Williams tests its Architectural Metal Coatings:


Latest Promotions and Rebates

Sherwin-Williams - Roofing Passport

Roofing Passport

Built for the metal roofing market. Make your metal roofing estimation and ordering process easier and more profitable, regardless of market, with Sherwin-Williams Roofing Passport. It’s one fully integrated program that adds efficiency to your projects from start to finish. In less than 5 minutes, and for as little as $35, ...
View Promotion

Grosso - Dealers

Make More With Metal in 2024 With MetalVue Dealer Portal with 7-days of FREE Access!

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity. MetalVue is the leading sales and marketing opportunity to Make More with Metal. Check it out now and start making more with metal in 2024. Check out the Dealer Portal today! ...
View Promotion


eBooks

MetalVue-Program

MetalVue Program

Ready to grow your business? Meet the Sherwin-Williams program that’ll help you work smarter, not harder. The MetalVue program was developed to help manufacturers and contractors sell more residential and commercial metal roofs. As the industry leader in metal roof coatings, we’re dedicated to growing the metal roofing industry and the ...
View eBook


Latest Contests and Games

METALCOn 2025 Ticket Giveaway

Win a METALCON Total Experience Pass!

As a METALCON partner, MetalCoffeeShop is giving away 10 free Total Experience passes to the show! The Total Experience registration package is the premium pass to everything happening on the show floor. This includes access to 250+ exhibitors, demos, keynotes, networking events and 35+ FREE accredited education sessions. Enter to win ...
View Contest or Game

METALCON 2025 Top Product Awards

METALCON 2025 Top Products Awards

Award applications are due August 8, 2025. Eligibility The product must have been introduced to the market after January 1, 2024 The product manufacturer must be a exhibiting at METALCON 2025 Rules Exhibitors are only allowed to submit one product per company Deadline to submit your product is August 8, 2025 Note: If a category receives only ...
View Contest or Game


Latest Spanish Content

2 keynotes, 8 workshops, 35 educational sessions and over 275 exhibitors

2 conferencias magistrales, 8 talleres, 35 sesiones educativas y más de 275 expositores

Por Emma Peterson, traducido por Jessica Bravo. ¡No te pierdas el evento internacional más grande de la industria del metal: METALCON 2025! Cada año, METALCON reúne a profesionales de todo el mundo y de la industria del metal para tres increíbles días de redes y aprendizaje. Los asistentes pueden ...
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Latest Podcasts

MetalCast JHung

Jeff Hung - Seal Your Reputation Like a Pro

In this episode of MetalCast®, host Megan Ellsworth sits down with Jeffery Hung from Geocel to explore the everyday sealing challenges contractors face, especially when the weather doesn’t cooperate. From cold temps to wet surfaces, Jeffery shares insights on what makes a sealant reliable across materials like metal, glass and ...
Listen to the Podcast

MetalCast - Hung

Jeff Hung - Seal Your Reputation Like a Pro

In this episode of MetalCast™, host Megan Ellsworth sits down with Jeffery Hung from Geocel to explore the everyday sealing challenges contractors face, especially when the weather doesn’t cooperate. From cold temps to wet surfaces, Jeffery shares insights on what makes a sealant reliable across materials like metal, glass and ...
Listen to the Podcast

Brendan McGinnis and Heather McGinnis - Roofing Passport: Turning Metal into Money

Brendan McGinnis and Heather McGinnis - Roofing Passport: Turning Metal into Money

In this MetalCast episode Karen Edwards catches up with Sherwin Williams’ MetalVue OEM Program Manager, Brendan McGinnis and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis, to discuss how Roofing Passport works and how the integration with MetalVue removes barriers that often hold contractors back. Sherwin-Williams Roofing ...
Listen to the Podcast


Latest Webinars

Renoworks and Ace Roofing

Renoworks and Ace Roofing

Who doesn’t need a coffee break? Join RoofersCoffeeShop for a coffee break every third Tuesday of the month at 10 am PT. In the June 2025 Coffee Break, we are joined by Renoworks. Be sure to tune in to learn about their visualizer. We will also be highlighting our June ...
Watch the Webinar

Sherwin Williams - Coffee Conversations - On Demand

What to Know About Steel Tariffs

Join us for this Coffee Conversations, sponsored by Sherwin-Williams, as we discuss how the 25% tariffs on steel and aluminum imports will affect the metal construction industry. Hear from industry experts who break down the history of steel tariffs and their immediate financial impact on metal manufacturers and contractors. They ...
Watch the Webinar

Grosso - Webinar

Metal Roofing Made Easy - Join The Metal Movement

Hosted by Dominic Caminata, this webinar explores the benefits of Predictive Sales AI, EagleView, and Grosso University's Partnership with Sherwin Williams.
Watch the Webinar


Read Listen Watch - Educational Content

Sherwin Williams - Grow with Metal, Win with Roofing Passport

Grow With Metal, Win With Roofing Passport

In this RoofersCoffeeShop RLW, Karen Edwards chats with Sherwin Williams’ MetalVue Marketing Segment Manager, Junny Lee and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis. They talk about why demand for metal is rising, the barriers that often hold contractors back and how Roofing Passport provides the ...
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Grosso - Dealers

Sherwin-Williams' MetalVue Dealer Portal

In this MetalTalk™ webinar, Heidi J. Ellsworth visits with Dominic Caminata of Grosso University and Mark MacDonald of Sherwin-Willams about the new MetalVue Dealer Portal. The MetalVue program is revolutionizing the sales process for metal roofing and Grosso has developed a leading portal for the program using their Learning ...
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Grosso - MetalTalk - Selling Metal Roofing Profitably - WATCH

Selling Metal Roofing Profitably

Do you want to start selling metal roofing or grow your overall sales in metal? This MetalTalk will help provide the tools, practices and systems that can help you with sales training and organization courtesy of Grosso University. Dominic Caminata, CEO of Grosso University reviews the steps to start or ...
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Latest Classifieds

Sherwin-Williams - Roofing Passport

Roofing Passport

Built for the metal roofing market. Make your metal roofing estimation and ordering process easier and more profitable, regardless of market, with Sherwin-Williams Roofing Passport. It’s one fully integrated program that adds efficiency to your projects from start to finish. In less than 5 minutes, and for as little as $35, ...
View the Classified

Grosso - Dealers

Make More with Metal in 2024 with MetalVue Dealer Portal with 7-days of FREE Access!

The MetalVue Dealer Portal is now ready for you to check out with this 7-day free access opportunity. MetalVue is the leading sales and marketing opportunity to Make More with Metal. Check it out now and start making more with metal in 2024. Check out the Dealer Portal today! ...
View the Classified


Buy Online

Grosso - Dealers

The MetalVue Dealers' Portal is now ready for you to check out with this 7-day free access opportunity. MetalVue is the leading sales and marketing opportunity to Make More with Metal. Check it out now and start making more with metal in 2024. Check out the Dealers' Portal today! ...
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Latest Videos

The Weekly Blend - Episode 180

The Weekly Blend - Episode 180

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 180th episode of The Weekly Blend is live! Join The Coffee Shops’ COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, Karen discusses our upcoming Read, Listen, Watch ...
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The Weekly Blend - Episode 177

The Weekly Blend - Episode 177

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 177th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. Heidi and Karen discuss our ...
View Video

The Weekly Blend - Episode 173

The Weekly Blend - Episode 173

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 173rd episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. The two also discuss our ...
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Partner Photo Gallery


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