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Michelle Miller, President at Creativate
Top May Articles: Scholarship opportunities, independent assembly testing and customer loyalty strategies
By Evelyn Witterholt. Here’s what’s been trending on the CoatingsCoffeeShop™ newsroom for the month of May. Many people in the roofing industry either know someone who is going to college or maybe planning on going to college themselves. And with higher education, there often comes a price tag. That’s why ...
Top May Stories: Building customer loyalty, metal roof myths and redefining roof safety
By Evelyn Witterholt. Here’s what has been trending on the MetalCoffeeShop™ (MCS) newsroom this past month. Your metal roofing business succeeds when you have solid relationships with many of your customers. Many businesses that are just starting out or looking to gain some new techniques turn to our newsroom for ...
3 tips for social media success
By Heather Vogt, Creativate. Learn how to better promote your brand using social networking. Social media has proven to be undeniably powerful over the decades. Evolving from the days of your Myspace top eight to the extensive personal and professional networks across platforms we know today, it has become ...
5 strategies to build strong, lasting client relationships
By Heather Vogt, Creativate. Creating solid business relationships is the foundation for building customer trust and loyalty. There are many different strategies companies can use to improve their customer relationship and drive growth. In the current market, business success does not solely hinge on the product or service you provide. ...
The must-have social media for professionals: LinkedIn
By Michelle Miller, Creativate. Fully optimizing and leveraging LinkedIn to grow your business takes consistency and dedication. LinkedIn is a social media networking site that is made for professional usage. It allows users to grow their businesses through networking and communication. With over 700 million professionals using the site, ...
4 tips to igniting positive change in your company culture
By Christine Hockman and Michelle Miller, Creativate. By shifting your mindset as a leader, you can get your employees off autopilot and build more joy and fulfillment into their days. Building a positive workplace culture is more important than ever these days. Currently, 44% of the workforce is looking for ...
Learn how artificial intelligence and machine learning can be used for marketing
By Heather Vogt, Creativate. Every company wants to find and keep loyal customers. Learn how artificial intelligence and machine learning are revolutionizing inbound marketing. With each day, artificial intelligence (AI) and machine learning (ML) grow more and more developed. As they grow, people are learning new ways to leverage them ...
Slow and Steady Wins the Marketing Race
By Michelle Miller, Creativate. With everything going on in your roofing company, it can be tempting to rush through your marketing. Here’s why good marketing requires patience. Turning a profit in your roofing business might feel like a sprint to the finish line. When it comes to marketing, you might ...
How to Market Your Company More Efficiently
By Heidi J. Ellsworth. Learn from industry professionals about ways to effectively utilize old and new marketing tactics. Recently I was honored to be part of a panel on marketing at the Roofing Contractors Association of Washington (RCAW) tradeshow. It was a powerhouse of marketing professionals in roofing. ...
RCAW Marketing Panel 2023 - How to Market Your Company More Efficiently
RCAW Marketing Panel 2023 Recently RoofersCoffeeShop was honored to be a part of a panel on marketing at the Roofing Contractors Association of Washington (RCAW) show. It was a powerhouse of marketing professionals in roofing. Heidi J. Ellsworth was joined Michelle Miller of Creativate and IB Roof Systems, Sarah Allen ...
