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Michelle Miller, President at Creativate
4 tips to igniting positive change in your company culture
By Christine Hockman and Michelle Miller, Creativate. By shifting your mindset as a leader, you can get your employees off autopilot and build more joy and fulfillment into their days. Building a positive workplace culture is more important than ever these days. Currently, 44% of the workforce is looking for ...
Learn how artificial intelligence and machine learning can be used for marketing
By Heather Vogt, Creativate. Every company wants to find and keep loyal customers. Learn how artificial intelligence and machine learning are revolutionizing inbound marketing. With each day, artificial intelligence (AI) and machine learning (ML) grow more and more developed. As they grow, people are learning new ways to leverage them ...
Slow and Steady Wins the Marketing Race
By Michelle Miller, Creativate. With everything going on in your roofing company, it can be tempting to rush through your marketing. Here’s why good marketing requires patience. Turning a profit in your roofing business might feel like a sprint to the finish line. When it comes to marketing, you might ...
How to Market Your Company More Efficiently
By Heidi J. Ellsworth. Learn from industry professionals about ways to effectively utilize old and new marketing tactics. Recently I was honored to be part of a panel on marketing at the Roofing Contractors Association of Washington (RCAW) tradeshow. It was a powerhouse of marketing professionals in roofing. ...
RCAW Marketing Panel 2023 - How to Market Your Company More Efficiently
RCAW Marketing Panel 2023 Recently RoofersCoffeeShop was honored to be a part of a panel on marketing at the Roofing Contractors Association of Washington (RCAW) show. It was a powerhouse of marketing professionals in roofing. Heidi J. Ellsworth was joined Michelle Miller of Creativate and IB Roof Systems, Sarah Allen ...
Michelle Miller Shares Her Entrepreneurial Wisdom
By Alec Doniger. If you’re looking to take your business to the next level, don’t hesitate to listen to this interview from B2Btail on business success with Michelle Miller. With one of the most diverse resumés a businesswoman can have, Michelle Miller is highly qualified to give professionals advice about ...
How Committed to Safety are You?
By Michelle Miller, RCS Writer. Tremco and WTI are committed to leading with safety, every day. Roofing is a profession requiring a conscious commitment to safety. One slip, trip, unstable ladder, improperly secured deck, or miscalculation by any member of the team can quickly put the safety of individuals and ...
Homeowners Count on You. You Can Count on TAMKO.
By Michelle Miller, RCS Contributor. Earn rewards, access extended warranties and get the support you need to grow with TAMKO Edge™ program. If shingle installation is a part of your business, you know how many questions homeowners have about your work and the products you’re recommending. From looks to ...
Waterproofing for Tile Assemblies Made Easy
By Michelle Miller, RCS Writer. Install peace of mind with the Polyglass Polystick® waterproofing underlayment systems. When working with a homeowner for a tile roof quote, one question must be answered above all else: why? There are a few reasons why a homeowner could be requesting a tile roof installation. ...
Recruit Top Talent, Learn About Digital, Sharpen Your Sales Skills
By Michelle Miller, RCS Writer. Stay up to date on products, best practices and more with the 2021 SRS Webinar Series. Think about what you knew when you first started roofing, and what you knew then versus what you know now. Someone with decades of experience in roofing once ...
